Efforts underway to market Rupununi as tourism destination

The Guyana Tourism Authority (GTA) and Visit Rupununi last week launched the presentation of Rupununi folders in an effort to promote and market the area as a tourism destination.
In brief remarks at the launch at the GTA boardroom, Sophia Exhibition Site, the Agency’s Director, Indranauth Haralsingh said the Rupununi folders were one of many marketing initiatives that the GTA and Visit Rupununi would be working on together to ensure tourism development, the Government Information Agency (GINA) said in a release.
“These (Rupununi folders) are major marketing tools that the Guyana Tourism Authority will be using, as well, when we go to trade shows abroad, locally and even events here in Guyana, and it is a key tool for visiting Rupununi,” Haralsingh explained.

The Visit Rupununi team and Director of the Guyana Tourism Authority (GTA) Indranauth Haralsingh display the Rupununi folders
The Visit Rupununi team and Director of the Guyana Tourism Authority (GTA) Indranauth Haralsingh display the Rupununi folders

The GTA Director highlighted that the partnership achieved with Visit Rupununi helped, “in the areas of marketing of new products and product development, joint ventures in community meetings and scoping, especially in training and capacity building”.
He noted that the Agency was involved in tour guide training for North Rupununi residents, and hoped to implement boat captain training soon. The GTA Director urged the public to visit the Rupununi to attend the various activities scheduled.
Visit Rupununi’s Tourism Coordinator, Candace Phillips said that the production of the folders was a “labour of love”, since the collaborative pieces exhibit the key areas of the Rupununi. She noted that the folders provided information on accommodation, tour operators and titled Amerindian villages.
Phillips expressed gratitude that the GTA published the first prints of the Rupununi folders since it minimised the cost of the printing materials.
Visit Rupununi was established in 2015 to develop international and local tourism through capacity building of communities and tourism service providers to market the destination, raising awareness within local communities and supporting the establishment of tourism services to provide quality, diversified and safe tourism and conserve the nature-based, traditional heritage of the Rupununi.