0ver 200 businesses owned by women on display at ‘We Lift 3’
Human Services and Social Security Minister Dr Vindhya Persaud has met with the women who will display their businesses at the highly anticipated ‘We Lift 3’ activity, during a simple orientation exercise on Lamaha Street, Georgetown.
The exhibitors were briefed on what is expected of them during the third iteration of the event, to be held at the Movietowne Parking Lot on April 15 and 16. This annual event – the largest expo of its nature in the Caribbean – is directed towards promoting and empowering women entrepreneurs across the country. This year, approximately 200 women-led businesses will be showcased, increasing from the previous two editions by nearly 200 per cent.
Some of the exhibitors who will participate in We Lift 3
“We Lift this year is going to be phenomenal, because I know you will put out your best, and this year’s theme is an eclectic upmarket. I wanted to create that kind of vibe as a little bit different from the WE Lift before, not only changing the venue, but changing when people come in, what they do. Every section will have a theme that your product will fit in…,” Persaud told the participants.
“We also want to work with you going forward through the female business incubator on marketing, packaging, promotion of your product and so much more…we are working with a company, so that soon you will be able to sell your product on the Women’s Innovation and Investment Network (WIIN) App,” Persaud said.
The WIIN App is an extension of the WIIN programme, created to provide Guyanese women with the training and tools to allow them to achieve financial independence and stability. As at 2022, over 500 businesswomen across the country were registered on the WIIN app, with over 8000 registering for the WIIN programme as at February 2023.
Gabriela Rodriguez, one of the exhibitors, in expressing her gratitude for being able to participate in this year’s event, said: “I am very honoured and grateful for this opportunity to be one of the persons as part of ‘We Lift 3’. I am really excited to see what will happen, and I am thankful to the Ministry of Human Services for supporting women in business, and it is a blessing.”
Another exhibitor, Rhonda Brotherson, is excited to be back for her second time at We Lift. She has commended her experience at We Lift 2.
“I think it is an excellent initiative for women who have small businesses to be put on the forefront to showcase what we have in the best way we can. Be creative with our displays and interact with people who only get to see our small businesses just online,” Brotherson has said.
