Giving Hope Foundation kicks off Pinktober 2023 with tree-wrapping exercise

Giving Hope Foundation on Sunday kickstarted the month-long activities for Breast Cancer Awareness Month with the annual tree-wrapping exercise along Camp Street.
Founder of the Giving Hope Foundation, Latoya Gooding related, “It is with extreme delight that we’ve collaborated with GTT for Pinktober 2023 along with the Ministry of Health and other sister NGOs, to ensure we continue to raise education and awareness around the fight against not only breast cancer, but all types of cancers affecting our nation.”
According to data from the Ministry of Health, in 2018 Guyana’s cancer incidence rate was at a staggering 46.9 per cent – the highest in the Caribbean. This was coupled with a mortality rate of 21.0 per 100,000 persons.

“With these astonishing stats, it is important that the work of the NGOs continue, as we sound a voice for all affected. Companies like GTT help us to advocate for change on a larger scale, bringing us all together with Many Hands and Caring Hearts, as is this year’s theme,” Gooding added.
Chief Commercial Officer at GTT, Kerchelle Jn Charles, who was a part of the team that kickstarted the Pinktober activities on Sunday, said “It was heartwarming to see so many cancer survivors, NGOs, families, and friends all coming together to promote hope and be that catalyst of change we need for Guyana. This speaks directly to our theme this year that with Many Hands, Caring Hearts, we can make a difference.”
Jn Charles said the company, along with the Ministry of Health and NGOs is taking advocacy to a new level this year. Pinktober 2023 already has a commitment from SBM Offshore, NCN, 94.1, 90.1 MixFm, Digicel, Caribbean Surgery Inc, Baker Hughes, Starr Computers, Keynote Productions, Little GiftBox, SB Enterprise, Jai Signs, Chands Printery, Print Zone, RD Productions, Telco Solutions, GuyOil, Global Healthcare Supplies Inc, Pixels GY, Ramoutar & Sons Contracting Services, Haute Couture, Ansa McAl, Gafoors, Guyana Logistics and Support Services, Cevon’s Waste Management, PBS Technologies Guyana, and KFC to lend in the fight against cancer.
“It is our belief that with “Many Hands, and Caring Hearts”, our theme for 2023, we all can be champions and advocates of hope in our own right.”
This year the Pinktober 2023 campaign is the Journey to 30M. This journey is a heartfelt and ambitious initiative aimed at raising funds to support cancer awareness, screening, diagnosis, and treatment, to make a significant impact in the fight against cancer.
Also included in the list of activities this year is a medical outreach in Bartica for World Palliative Care Day on October 8 and a similar activity in Berbice on October 15.
The Look Good, Feel Better Fashion Show and Magazine Launch is a much-anticipated Saturday evening event that encourages advocacy through the art of fashion. It is paired with a gala titled A Night of Hope and Fashion on the same evening (October 21).
Additionally, the most anticipated event for Pinktober is making a big return – The Walk/Run & Health Fair on October 29.
The public is encouraged to join the walk and become advocates of hope by securing their package today by ordering online at www.https://www.gttpinktober.com or visiting any one of GTT’s retail stores to make their purchase.