Angostura to keep fans refreshed during CPL 2019

The Hero Caribbean Premier League (CPL) T20 welcomes Angostura® Lemon Lime & Bitters as the Refreshment Partner for the 2019 tournament. Drink breaks will be named LLB breaks, and the brand will have Refreshment Zones at CPL T20 matches. Angostura® Lemon Lime and Bitters will be looking to refresh fans across the region during the Twenty20 cricket tournament which takes place from 4 September to 12 October 2019.
The House of Angostura is well known worldwide for its Angostura® aromatic bitters, and has incorporated that flavour into its now popular beverage: Angostura® Lemon Lime and Bitters.
Associated with sport and the cricket fraternity for several years, the brand boasts legendary cricketer Brian Charles Lara as one of its first ambassadors.
CPL Commercial Director Jamie Stewart commented, “It is wonderful news for fans and for the CPL that Angostura® Lemon, Lime & Bitters, one of the region’s great & truly global brands, is joining the CPL Partner family.
“As a young Australian growing up in Perth in the 1970s, LLB, as it was known, was an extremely popular drink mixed by bartenders around the country. It is a true pleasure, all these years later, to welcome this tremendous company and its signature offering: Angostura® Lemon Lime and Bitters, as the ‘Refreshment Partner’ of CPL.
“Fans have lots of fun opportunities to look forward to, as both parties look to bring this long-term partnership to life.”
On the introduction of Angostura® Lemon Lime and Bitters to the tournament, Chairman of Angostura Holdings Limited, Mr. Terrence Bharath, stated: “As we celebrate our 195th year as a company, the House of Angostura is proud to collaborate with the Caribbean Premier League as the Refreshment Partner of the Tournament through our Angostura® Lemon Lime and Bitters (LLB) brand. With both entities having significant global reach, we are extremely excited to bring the exhilaration of the CPL T20 tournament to the Caribbean and the rest of the world, in line with the growth aspirations for our Angostura® Lemon Lime and Bitters brand, and maximising our marketing efforts. We look forward to this thrilling partnership”.
The company is also focused on sport and youth development, and will partner with the CPL to host a cricket kids camp in its home market of Trinidad & Tobago.
The 2019 CPL gets underway on Wednesday, September4, at the Queen’s Park Oval in Trinidad and Tobago.
Meanwhile, the Guyana leg will kick off with three games on September 5, 7 and 8. The Guyana Amazon Warriors will take on the St. Lucia Zouks on September 5, The St. Kitts and Nevis Patriots on September 7, and the Barbados Tridents on September 8.
The second phase of the Guyana leg will see the Warriors facing off against the Jamaica Tallawahs on October 3, and a repeat of last year’s final against Trinbago Knight Riders on October 4.
Tickets for the first three home games at the National Stadium, Providence, are currently on sale at the ticket office at 238 Camp and Quamina Streets.