Banks DIH launches ‘Freshness is Domestic’ campaign to promote local produce

Already serving as the cornerstone of sustainable development, economic vitality and community strength, beverage giant Banks DIH Limited is investing in a future that values people, the planet, and the prosperity of all of Guyana through its Freshness is Domestic campaign.

This new, innovative campaign, while focusing on the promotion of local content, focuses on using local talent, local produce, and prioritizing high-quality products that reflect the unique character of Guyana, thereby helping to preserve and celebrate Guyanese culture and heritage.
By highlighting the unique flavours and traditions of Guyana, this campaign aims to bring a taste of home to everyone with products like our very own I-CEE, Triskits biscuits, Rainforest Water, Tastee Snacks, Demico Chicken, D’Aguiar Wines, Banks Beer, GT Beer, Classic Beer, and other products.
At a press conference held recently to launch this campaign at the Banks DIH Thirst Park Head Office, Marketing Director Carlton Joao disclosed that these local products have a great impact on Guyana when he said, “The consumption of locally-produced products leads to a significant positive impact on our economy in Guyana. Freshness is Domestic! Local manufacturing is a cornerstone of sustainable development, economic vitality, and community strength. By choosing to support local producers like Banks DIH Limited, we are investing in a future that values our people, our planet, and the prosperity of all of Guyana. This is an easy choice for us that benefits not only the present, but generations to come.”
It has also been highlighted in a recent Banks DIH press release that the best products are home-grown ones.
“At Banks DIH Limited, we believe that the finest products come from our own backyard. We ensure that our foods and beverages are not only fresh, but also of the highest quality, from production to consumption. This commitment to quality allows us to maintain strict quality control and deliver the best to our customers in the shortest time.”
It is important to support home-grown products, the company has emphasized, because it means local people are supporting local manufacturing industries.
“We are dedicated to fostering the growth of local manufacturing industries. By investing in our production facilities and partnering with Guyanese suppliers, we create jobs for over 1,600 Guyanese across our national operations, and stimulate economic growth within our community. Supporting local manufacturing is not just a business, it’s a commitment to our nation’s prosperity,” the company has said.
Saying it believes Guyanese products are the best choice for every Guyanese, the company is encouraging consumers to choose locally-made products and foster a sense of pride and community.
“By supporting local businesses, we can all contribute to a stronger, more vibrant Guyana”, the company has said.
Banks DIH Limited is a leading food and beverage manufacturer in Guyana. Its principal operations include food and beverage production and restaurant operations. Automotive and financial services are also provided through its subsidiaries, Banks Automotive and Services Inc. and Citizen’s Bank Guyana Inc. respectively.