A group of young Guyanese athletes have recently been placed on the receiving end of year-long support from the Beacon Café as part of that entity’s ‘Talent Assist Programme’.
Multi-sport athlete Zion Hickerson; Shamar Apple of cricket; Colin Wong of table tennis; Briton John of cycling; Raekwon Noel of swimming, and the Beacon Football Club are among the athletes and sporting organisations being supported by Beacon.
In a simple ceremony held at the Beacon Café’s Carmichael and Quamina Streets location on Monday afternoon, Beacon’s Morgana Bethune Adolphus expressed the entity’s commitment to this initiative.
“Sport has the power to inspire, transform lives and bring communities together, and we are here to ensure that every aspiring athlete gets the guidance, resources and mentorship that they need to strive. To our talented athletes: you are the future. Your dedication, passion and relentless drive has brought you here, and this initiative is designed to help you even further,” Adolphus said.
Beacon café’s Arlene Huntley making a presentation to budding cricket superstar Shamar Apple
She added, “Whether your dream is crossing the finish line, serving an ace, scoring centuries, or netting the winning goal, we believe in your potential and we are committed to helping you achieve greatness.”
Human Resources Manager Arlene Huntley further touched on the idea behind the Talent Assist Programme by recognizing such initiatives are important to the sport sector.
Huntley divulged, “Beacon Café is playing a pivotal role with the introduction of sports management sponsorships and endorsements which (are) intended to provide significant value to our local athletes and organisations alike.
“GK Inc company has strategically selected sponsorships and financial support to enhance the visibility of our athletes, and also athletic organisations. GK Inc has determined that sponsorship is a powerful tool for the brand visibility and funding in the sports industry,” the Human Resources Manager further shared.
Though the cost of Beacon’s support was not disclosed, it was highlighted that Shamar Apple would soon benefit from the receipt of a new cricket kit, while Beacon FC’s youth teams would be outfitted with uniforms. In addition, table tennis player Malachi Moore would soon be added to the line-up of supported athletes.
Beacon Café would also be supporting sports associations. In this regard, sponsorship would be extended to the Guyana Cycling Federation’s upcoming meet.
