Beharry Group launches Little Champions initiative

The Beharry Group on Sunday announced its sponsorship of the ExxonMobil Guyana Global Super League (GSL), marking its inaugural partnership with the premier international cricket event. Through its flagship brands, Champion and Indi, the company steps onto the global stage to support a tournament that celebrates sporting excellence and cultural unity.

Beharry Group Executive Chairman and Chief Executive Officer (CEO) Suresh Beharry said: “The Beharry Group is proud to support the Global Super League as a first-time sponsor through our Champion and Indi brands. This partnership reflects our commitment to celebrating excellence, uniting communities, and elevating Guyana’s presence on the global stage. We look forward to an exciting tournament that brings together world-class cricket and unforgettable experiences for fans at home and abroad.”
As part of this collaboration, the Beharry Group is also launching the Little Champions competition – a school-focused initiative in partnership with the Global Super League which will see children from across Guyana invited to attend the GSL as the Beharry Group’s guests. The programme is designed to engage youth across the country and foster a deep connection with the sport at a formative age.
Beharry Group Chief Marketing Officer Malissa Sylvester said: “Through the Little Champions competition, the Beharry Group in partnership with Global Super League are giving schools across Guyana the opportunity to experience the excitement of world-class cricket live at the Guyana National Stadium. This initiative is about inspiring the future generation of cricketers, igniting their passion for the game and showing them what’s possible through dedication, commitment and teamwork.”
As one of Guyana’s most recognised conglomerates, the Beharry Group has long championed national pride and community development. This new alliance with the GSL exemplifies the Group’s enduring mission to contribute meaningfully to initiatives that bring people together and put Guyana in the international spotlight.
The Global Super League, a multi-national cricket event attracting elite talent and a worldwide audience, is poised to deliver high-octane action and festive engagement across the Caribbean and beyond. With the Beharry Group’s involvement, fans can expect dynamic brand experiences and impactful community outreach programmes that reflect the spirit and flavour of Guyana.
Global Super League Director Jamie Stewart said: “It’s a great pleasure to welcome one of Guyana’s most pre-eminent business houses, Edward B Beharry & Co, as a sponsor of this groundbreaking event. The Group has long connected Guyana to the world and the world to Guyana, via its fully-diversified business activities, as well as being a producer of some of the nation’s most beloved brands. We are delighted that two of those brands, Indi and Champion, will help schoolchildren from around the country attend their first international cricket match as part of their Little Champions initiative.”

About the ExxonMobil Guyana GSL
The Global Super League is an annual T20 cricket tournament hosted in Guyana, bringing together teams from top cricketing nations. The 2025 tournament will feature five teams competing in 11 thrilling matches, all held at the Guyana National Stadium, Providence, from July 10 to 18, 2025. The competing teams for the 2025 tournament will be Central Stags from New Zealand; Dubai Capitals from the United Arab Emirates (UAE); the Guyana Amazon Warriors from the West Indies; Hobart Hurricanes from Australia and Rangpur Riders from Bangladesh. With a focus on delivering high-quality cricket and unforgettable fan experiences, the GSL aims to promote the sport while enhancing Guyana’s reputation on the global stage.