DEMTOCO highlights PSC’s efforts in combatting illicit trade

Just 10 years short of reaching a century of service, Demerara Tobacco Company Limited (DEMTOCO) celebrated its 90th anniversary celebration, in which the company singled out the positive efforts of the Private Sector Commission (PSC) of Guyana and the decisive steps taken in combating illicit trade, through the establishment of the Illicit Trade Desk initiative.
Illicit trade remains a significant challenge across several sectors in Guyana, posing threats not only to legitimate businesses but also to public health and Government revenue. DEMTOCO estimates that illicit tobacco products could cost the Government over G$1 billion in lost tax revenue annually.
The recent Illicit Trade Seminar—hosted by the PSC and attended by senior Government officials—is one such example of the cross-sectoral coordination needed to stamp out this issue.
Speaking at its 91st Annual General Meeting, DEMTOCO’s Managing Director, Vijay Singh, thanked the PSC for their commitment to protecting the integrity of the local business environment.
“The establishment of the Illicit Trade Desk in 2024 marked a pivotal moment for the private sector. It demonstrated strategic leadership, uniting stakeholders across industries to address smuggling, counterfeiting, and unfair trade practices. We are proud to support such an initiative,” Mr Singh stated.
He added, “Our 90th anniversary is not only a celebration of our legacy but a reaffirmation of our purpose. From our early beginnings to today, we have evolved with our consumers, our stakeholders, and the changing business landscape—anchored always by integrity, innovation, and a passion to win.”
As Guyana continues its trajectory of rapid economic expansion, DEMTOCO reaffirmed its commitment to contributing meaningfully to national development. “We are proud of our legacy and the role we continue to play in shaping a sustainable, transparent business environment in Guyana,” said Singh.
Beyond regulatory advocacy, DEMTOCO’s asserts that its strategic direction remains anchored on four core pillars: Growth, Productivity, Sustainability, and Building a Winning Organisation.
In 2024, DEMTOCO recorded an impressive G$2.47 billion in profit after tax, reflecting an 8.6 per cent year-over-year increase. Revenue grew by 4.2 per cent to G$8.41 billion, an achievement underscored by a dynamic and strong portfolio of brands—Dunhill, Lucky Strike, and Pall Mall—as well as a consumer-focused strategy. This financial achievement is especially symbolic in a year that marked nine decades of excellence.
DEMTOCO is a publicly listed company, engaged in the importation, marketing, and distribution of internationally recognised tobacco products.
With a proud legacy spanning 90 years, DEMTOCO continues to lead the industry through innovation, responsible business practices, and strong stakeholder partnerships.
DEMTOCO remains a corporate leader in responsible trade practices. The company continues through advocacy and collaboration with various authorities to drive greater enforcement and awareness.