Digicel steps out as a digital operator

– delivers more with powerful digital experiences

Digicel on Tuesday launched itself as a digital operator and would be offering more to customers through a suite of apps and a promise of powerful digital experiences.
This heralds a new frontier for Digicel as it goes all out on digital. Nineteen years after its launch in Jamaica as a mobile operator and the subsequent shake-up of the telecoms industry it caused in 31 markets across the Caribbean, Central America and the Pacific with its promise of being the best network, best value and best service making mobile phones accessible to everyone, everywhere – Digicel is stepping into its future.

“As a digital operator, Digicel delivers digital experiences 1440 minutes of each day to customers – that’s all day, every day. That means being always there, always on and always having something to offer customers – no matter what they are into,” Digicel stated in a release to the media.
There is music, news, local radio, podcasts, messaging, marketplaces, cloud storage and something for everyone. “Digicel is the only operator in the market that can deliver that,” the company said.
Digicel Group Chairman Denis O’Brien, stated, “This is the biggest thing we have done since our launch in Jamaica 19 years ago. Today, we’re taking a massive step into our future and telling our customers that we will be with them 24 hours or 1440 minutes of each day – that’s every minute of every day – and that we will always have an app and a digital experience to delight and engage them. That promise of a constant connection in turn makes for a far deeper, more impactful and more resonant relationship with our customers.”
However, the first major move in that new digital operator and customer relationship is to enable customers to enjoy all of the digital experiences and data they could possibly wish for with the all-new Digicel Prime Bundles.
“Digicel Prime Bundles feature all of Digicel’s suite of apps spanning D’Music for music, BiP for advanced messaging, GoLoud for local radio stations and podcasts and Billo for cloud storage –- each with its own super generous data allotment so that customers can feel, touch, experience, and enjoy them as they live their digital lives. And on top of that, there’s Digicel’s self-care destination, MyDigicel app.”
In addition to these digital services, each of the Digicel Prime Bundles is loaded with a healthy helping of any-use data for customers to enjoy.
“Today, we’re stepping into our future. As a mobile operator, we sold minutes and MBs, now, as a digital operator, we’re about delivering digital experiences. And we’re making that happen 1440 minutes of each day. That’s all day, every day,” Digicel Caribbean and Central America Chief Executive Officer (CEO) Oliver Coughlan explained.
“With our Digicel Prime Bundles, we‘re making sure our customers can enjoy more of the things they love, with even more data. Our Digicel Prime Bundles are unmatched in the market. Nothing else comes close. Whatever our customers are into, we have an app and a digital experience for them meaning they can do more, experience more, learn more, laugh more, make more, share more, listen more and play more together with Digicel. Our digital operator promise to customers is of simply more. Welcome to Digital at Digicel,” he stated.