November is a month dedicated to celebrating and promoting the tourism sector, and there should be some reflection on the strides Guyana has made while also acknowledging the challenges that lie ahead in the tourism sector. Themed “A People-Centred Tourism Product: Elevating Our Profile,” this year’s Tourism Awareness Month reminds that at the heart of travel and tourism are the very people who inhabit this beautiful country. The Government’s commitment to crafting tourism experiences that resonate deeply with both visitors and locals is more vital than ever.
Minister Oneidge Walrond’s message, as published in this newspaper, underscores an essential truth: the travel industry thrives when it is built on the foundations of community engagement and cultural understanding. By focusing on the needs and preferences of visitors, we can create unique memorable experiences that not only captivate tourists, but also provide tangible benefits to our citizens. This people-centred approach aligns with our national development goals, ensuring that opportunities for growth and sustainable careers flourish within our communities.
One of the most exciting developments in Guyana’s tourism landscape is the commitment to community-led tourism initiatives. By collaborating with local communities, the sector can develop unique offerings that highlight the rich cultural embroidery of Guyana. This not only creates economic opportunities, but also ensures that the benefits of tourism are shared among all citizens. The focus on integrating vibrant traditions and festivals into the tourism product further enhances appeal as a destination that celebrates its heritage.
In the post-pandemic world, Guyana has made remarkable progress in establishing a versatile and sustainable tourism product. The increase in airline connectivity, with seven new airlines introducing flights to these shores, significantly enhances accessibility for international travellers. Additionally, expansion of the accommodation sector, including the recent opening of Aiden by Best Western and the upcoming introduction of over 1,000 new hotel rooms, positions us to welcome larger numbers of visitors and host significant events.
The introduction of over 55 new experiences within the past four years has diversified our tourism offerings, catering to a wide range of interests and traveller types. From eco-lodges to adventure tourism, our growing portfolio promises something for everyone. Further, the training programmes initiated by the Guyana Tourism Authority, which have equipped over 2,000 individuals with essential skills in areas such as birding and eco-lodge management, ensure that our workforce is prepared to meet the demands of an evolving tourism landscape.
The innovative concept of glamping is also set to elevate our local tourism profile. By combining the thrill of adventure with the comforts of modern hospitality, we are poised to attract nature enthusiasts who seek immersive experiences without sacrificing comfort. This initiative, starting in Region Two, could position Guyana as a premier destination for those looking to connect with nature in a unique way.
Moreover, the emphasis on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism reflects our strategic vision for the future. With a growing calendar of major events and new hotels on the horizon, Guyana can expect significant economic benefits for local businesses, from hotels and restaurants to taxi drivers and tour operators. This holistic approach to tourism development not only boosts our economy, but also enriches the visitor experience.
Collaboration with regional partners is also key to elevating the profile of Destination Guyana. By strengthening cross-border travel and shared tourism experiences with countries like Barbados, Trinidad and Tobago, Suriname, and the Dominican Republic, Guyana is broadening the reach and enhancing visibility on the global stage.
Throughout November, the Ministry of Tourism and stakeholders would engage in a series of activities that celebrate Guyana’s achievements and invite the public to explore Guyana’s remarkable destinations. This is a time not only to reflect on what Guyana has accomplished but also to look forward to the bright future that lies ahead for the tourism sector. With visitor arrivals exceeding pre-pandemic figures, and with increasing interest from investors, it is clear that the potential for tourism in Guyana is vast.
The message from Minister Walrond serves as a call for everyone to embrace and support the local tourism sector. By prioritizing a people-centred approach, Guyanese can craft experiences that resonate with visitors, while ensuring that communities thrive.
