GBI, GGA enter major marketing agreement

Guyana Beverages Inc., the distributors of non-alcoholic beverages Fruta Premium Juices, Busta Soft Drinks and many other well-known beverage products, has signed a major marketing agreement with the Guyana Golf Association that will see the two organizations promoting each other around the country.
GBI Marketing Manager Fharis Hamid has said, “We have been a long-term supporter of Mr. Hussain and his team that brings golf to thousands of young players. This is a programme that Guyana Beverages Inc. is proud to be associated with, and we plan on increasing our involvement as golf develops in the coming years.”
GBI Promotions Manager Mr. Collins Higgins explained, “Guyana Beverages will provide support for the school programme with prizes and product hampers for tournaments throughout the year. Additionally, a mega-hamper filled with $100,000 worth of our various products will be up for grabs at Hole-in-One Challenges at the Nexgen Golf Academy, the Westside Golf Course, and other locations around the country!”

Westside Golf Course- Home of the Hole-in-One Island Green Challenge

President of the Guyana Golf Association, Aleem Hussain, has said, “We wish to thank Guyana Beverages Inc. and their brands, Fruta Premium Juices and Busta Soft Drinks for joining our growing list of sponsors. It is because of support from major companies like these that Guyana now has the largest golf programme for students in the entire region.
“In partnership with the Ministry of Education’s Secondary School Priority Programme, which requires that all learners be exposed to a sport during their formative years, the GGA and Nexgen Golf Academy have introduced golf to thousands of Grades 7-9 students during PE classes in schools around the country. The next stage is to create competitions and tournaments, which the support of sponsors will be of tremendous importance.”
Players will have a chance to win the $100,000 prize at the Hole-in-One Challenge at the Easter ‘Eggstravaganza’ at Westside Golf Course during the March 30-April 1 activities that are anticipated to attract over 10,000 persons over the 3-day period.