GBI pledges $1.5M to Cancer Institute through Pink Oasis water campaign

Guyana Beverages Inc (GBI), in collaboration with the Cancer Institute of Guyana, has launched a breast cancer awareness campaign which strategically aims to support Breast Cancer Awareness Month through the sales of Oasis Water.
For the month of October, Oasis Water bottles, usually blue, will instead feature a special pink cap and labels, along with the logo of the Cancer Institute as a visible symbol of solidarity with those affected by the disease.

Beyond the symbolism, each purchase of a pink-capped bottle contributes directly to the fight against breast cancer.
GBI has pledged to donate a minimum of $1.5 million to the Cancer Institute of Guyana, ensuring that proceeds support screening, treatment, and education.
This year’s theme, “Act Now, Live Strong: Empowering Women in the Battle Against Breast Cancer”, emphasises the urgency of early action and the importance of empowering women to take control of their health and future.
During a press conference held on Monday to launch the initiative, General Manager of GBI, Samuel Arjoon, highlighted that breast cancer touches the lives of countless families in Guyana and around the world. He noted that the collaboration is expected to raise significant awareness and spark many important conversations.
“When a person purchases these pink-labelled water bottles, that conversation will spark and encourage individuals to learn more, that they’ll get screened, and you’ll help to spread awareness. And with this initiative, together with our customers, we can help strengthen the resources available to fight breast cancer and to protect Guyana. We are deeply committed not only to providing quality products but also to contributing to the well-being of the people we serve.”
According to him, this is why Guyana Beverages Inc believes that businesses must play a meaningful role in bringing attention to this important cause and supporting organisations that are making a difference every day.
“Conversations encourage individuals to learn more, get screened, and spread awareness. And with this initiative, together with our customers, we can help strengthen the resources available to fight breast cancer in Guyana. We are deeply committed not just to providing quality products but also to contributing to the well-being of the people we serve.”

Standing
Meanwhile, he added that whilst undertaking these innovative works, they are also aiming to hold firm to the view of ensuring that they are standing in solidarity with persons affected by cancer.
“Through this collaboration, we reaffirm our pledge to stand with the women and men affected by breast cancer, their families, and the tireless healthcare professionals who support them. GBI encourages everyone to join us this month – wear pink, share knowledge, support those in need, and most importantly, act now and live strong. Together, we can make a real difference,” stated Arjoon.
Meanwhile, as part of their ongoing corporate social responsibility efforts, the GBI General Manager emphasised his pride in contributing meaningfully to this national cause.
“We are pleased to be the official Platinum Sponsor of this year’s 2025 Breast Cancer Awareness Month activities. We are proud to join hands with the Cancer Institute of Guyana to raise awareness about breast cancer, inspire action, and support the fight against breast cancer in our communities.
He emphasised that awareness must be matched by action, and that by working together, women can be empowered to take control of their health and their future.
He noted that breast cancer affects countless families in Guyana and around the world, stressing that early detection, education, and access to care remain critical in saving lives.