GFF secures $10M from KFC for Elite League

The Guyana’s Football Federation’s (GFF’s) Elite League is set to return from a four-year hiatus today, when the 5th edition of the League kicks off at the Police Sports Club Ground at Eve Leary, Kingston, Georgetown.

Fast food giants KFC have, in the nick of time, hopped aboard the sponsorship train by plugging some $10M into this year’s edition of the league, and thus earning themselves the ‘title sponsor’ badge.
During a press briefing and interactive session at the fast-food chain’s MovieTowne, Turkeyen location on Saturday, GFF President Wayne Forde spoke of the enduring partnership that the GFF shares with KFC.
“KFC Guyana and the Guyana Football Federation has had a longstanding partnership that started way back in 2018, when we did the first KFC Under-20 National Development League. Ever since then, we have collaborated on many projects, most recent is the One Guyana Cup that concluded on the 1st of January this year. We’re now taking a new journey in a new product that we have both agreed we would work hand in hand to build over the next couple of years,” Forde said, elaborating on KFC’s relationship with the Federation.

He went on to state, “This partnership has been an enduring partnership. The GFF team has worked really hard to reciprocate the value for the investment that KFC has been making in football.”
KFC Marketing Manager Pamela Manasseh noted that the company looks forward to an exciting competition, and pledged their continued support.
“We are elated to be a part of this momentous occasion, and to be a part of the excitement we are sure it will generate. KFC Guyana vows our continued support. As a partner of GFF, we are onboard GFF’s vision for the Elite League and its objective to create a national culture of professional football and football management in Guyana,” Manasseh shared with the gathering.
The first match of this year’s shortened Elite League is set to commence at 18hrs this evening, and will be a clash between Western Tigers and Milerock FC. Thereafter,
two-time defending champions Fruta Conquerors will begin their title defense as they lock horns with the Guyana Police Force (GPF) FC at 20:30hrs. Admission to the Eve Leary Ground is set at $1000. (Jemima Holmes)