GFF to push commercial growth, global engagement with new appointments

The Guyana Football Federation (GFF) on Friday announced the appointment of Martin Massiah as its Director of Marketing and Commercial Strategy and Renata Burnette as the Communications Officer, reinforcing the Federation’s commitment to commercial growth and global engagements.
Massiah is a member of the Chartered Institute of Marketing (MCIM) and holds a Master’s of Business Administration (MBA) from the Quantic School of Business and Technology.
His academic background also includes an MSc in International Business from Hult International Business School, a BSc in International Business from St George’s University, and graduate-level studies in Marketing Management at Harvard University’s Extension School.

He has been a driving force in local football development, supporting the rebranding of Ordis Football Club (FC) and previously serving as president of Fruta Conquerors FC. In addition to his marketing responsibilities, he will serve as head of eSports, having pioneered the launch of the GFF eSports League in 2025.
Massiah has also played a key role in modernising football marketing in Guyana, leading content production for the GFF Elite League in Seasons Five and Six before being appointed Elite League Marketing Director for Season Seven, where his campaigns delivered record-breaking engagement for domestic football.
On the other hand, Burnette brings extensive experience in communications and public relations. With a professional background spanning both radio and television, Burnette has spent several years working in media, developing expertise in storytelling, audience engagement, and strategic communication.
In her role, she will support the Federation’s efforts to strengthen its public image and promote the continued growth of football in Guyana.
Through these appointments, the Guyana Football Federation continues to strengthen its focus on innovation, commercial growth, and global engagement, as it builds a modern football ecosystem for Guyana.