After a three year hiatus, Guyana Fashion Week (GFW) is back with a bang. Carded for November 6 to 13 at the Pegasus, the week is chock-full with activities, designed to wet the creative appetite and excite the fashion/beauty enthusiast.
GFW, “On the Pulse”, is earmarked to provide platforms for workshops in on-trend designer collection awareness, model/designer awards and local, regional and international designer collections.
In recognition of the 50th Independence anniversary celebrations, GFW will signal observances of the milestone by paying tribute to ‘brand Guyana’ by integrating performing arts, visual arts and beauty arts in the identity-branding mission of the executive of GFW.
“We are looking forward to broadening our market reach and intensify our brand equity. We are making inroads with our designers not only in Guyana, but in the Caribbean and throughout the Diaspora”, says CEO of GFW, Sonia Noel.
She firmly believes that with the outreach programmes coordinated by both herself and GFW’s Creative Director, the sky’s the limit for advancement of the creative nationals. Working through the Sonia Noel Foundation for Creative Arts, she is constantly creating opportunities for young stylists.
Richard Young, Creative Director of GFW, is heartened by the response to the event this year. “There is a burgeoning of fashion talent in Guyana,” he noted. GFW has been honing their style insights and appreciation over the years and this 
year, they welcome Walter Greene; Guyanese born, New York-based fashion connoisseur to host a workshop on developing collections. Also, he has been positioning young models for exposure beyond Guyana. In the last two seasons of Caribbean’s Next Top Model, Guyanese models have featured significantly. Keron Noble, GFW’s Production Manager, has been on his toes managing and mobilising the diverse components of this impactful return of GFW. He says “the Model Image has brought a great awareness to the event, being the buzz of social media and capturing mainstream attention through traditional media.” He thinks the models represent the widest possible cross-section of our six races so the programme’s appeal is manifold.
