Customer Experience Vice President of the Guyana Telephone and Telegraph Company Limited (GTT), Orson Ferguson was recently promoted to Chief Marketing Officer (CMO) of the telephone giant.
“We are delighted to appoint Mr Ferguson as our new Chief Marketing Officer. He has shown, during his time with us, that he has significant business knowledge as related to brand penetration – and deep expertise in building stronger customer relationships. We are confident that, in this elevated role, he will continue to help take GTT to the next level of growth and development as a more customer-centric organisation. I would like to congratulate him on his appointment and look forward to working with him in his newest capacity,” Chief Executive Officer (CEO) Justin Nedd stated.
Ferguson, who is Guyanese, joined GTT in 2017 as GTT’s VP for Customer Experience. He is highly experienced and well-regarded in strategic marketing in Guyana and the United States and is familiar with the telecommunications sector.
“He brings significant international expertise in cutting-edge telecoms and digital marketing at a time when GTT is focused on the new opportunities within Guyana’s evolving communications landscape,” Nedd added while underscoring that Ferguson’s promotion was largely because of his expertise in marketing and customer management, and his proven local and international track-record.
Ferguson has spent more than two decades working with major firms across North America, including CREDO Mobile, financial services firm NetSpend Corporation and internet phone service provider Ooma. He holds a Master’s of Business Administration from the University of California Davis, a Master’s of Arts in Marketing from University of Westminster and Bachelor of Science/Economics from the University of Guyana.
“As Guyana’s largest network, GTT has been in the midst of a transition to be a more customer-centric organisation. Our goal is to always ensure that the needs of the customer are at the very centre of what we do and how we do it. As GTT’s former VP with responsibility for customer experience, I am committed to this strategic direction,” Ferguson stated.
“Over the past two years, we have listened carefully and used those insights to build a platform to serve our customers digitally, in a way that is most convenient for them; it was my honour to lead this evolution. We know this is something that makes our customers happy – and as a result, we have seen a significant increase in the numbers of people in the GTT community who are engaging with us digitally, even pre-COVID-19,” Ferguson added.
He further stated that GTT is an incredibly talented, diverse and dedicated family and it is a privilege to be part of the team.
“I’m looking forward to working with our people, to strive to be the easiest, most engaging and convenient company to do business with. This means understanding the needs and expectations of our customers, being honest and authentic at all times, not cutting any corners and doing the hard work necessary to win increased customer confidence – that’s my focus.”