Local telecommunications giant, GTT, has rebranded to ‘ONE Communications’ – a new brand that unifies diverse services and redefines the company’s commitment to placing the customer at the centre of everything it does.
This move will bring GTT’s core services – mobile, fibre and landline – under the ONE Communications brand, which will also house the revolutionary Mobile Money Guyana (MMG) services.
This innovative rebranding journey began in 2021, when current Chief Executive Officer of GTT, Damian Blackburn, joined the team and guided every strategic decision and innovation towards this transformative goal thus fostering the company’s unwavering commitment to customer-centricity
At a reception to formally launch this rebranding on Thursday evening, Blackburn said this transformation is not just about a new name or new logo but a significant milestone in the telecommunications and technology industry.
“I’ve been here three years and we followed a deliberate strategy. I didn’t want to bring a new brand to Guyana for the company until I was sure that we could deliver on the promises… And I am now sure that it is now time to put everything together… and have the GTT, GT&T and GT&C brands and the legacy that we proudly love hang their shirts up on the Hall of Fame and retire those numbers… And we’re gonna look forward with a brand-new brand,” he stated.
In addition to the traditional services, ONE Communications will also focus on other services such as its partnerships with satellite internet service provider, WANSAT for residents in far-flung areas to access high-speed internet.
According to Blackburn, who also serves as President of International Operations at ATN – the parent company of GTT, this bold new vision will not only be unveiled in Guyana but all the other markets they operate in. He added that the rebranding to ONE Communications will position the company as the premier telecommunications and technology challenger in all the markets they operate in.
“We currently operate in four markets in the region, and many more with our BRAVA business. But we’re ambitious people… This brand will represent a symbol of our dedication to delivering world-class services, bridging the digital divide, making it true that connectivity is a human right that we should all be able to avail of and ensuring that every individual, business and community we serve, not just here in Guyana but everywhere else that we choose and get the privilege and opportunity to serve, can get ahead and stay ahead in this digital age.”
“Over the next five years, our mission is very clear: we will become the premium telecommunications challenger in every market we serve using this new brand in the residential and mobile markets… This is a promise to our customers that we will always put you first; a promise to our communities that we will continue to strengthen and uplift them and empower them; and a promise to ourselves that we will never stop striving for excellence, challenging ourselves and innovating the way that we serve our customers,” the CEO said.
In preparation for this rebranding, GTT said in a statement that the company has achieved several remarkable milestones over the past three years that laid the groundwork for the rolling out of the ONE Communications brand – a demonstration of the company’s commitment to excellence and innovation.
Among these achievements is the Fibre Network Expansion, which is now in two in every three homes across Guyana. GTT said over 150,000 homes now have access to high-speed fibre internet.
In collaboration with WANSAT, ONE Communications has also extended satellite internet services to even the most remote areas of Guyana, ensuring no community is left behind. This underscores the company’s commitment to bridging the digital divide.
Under Mobile Network Enhancements, there have been significant improvements to mobile towers nationwide to provide superior mobile experiences and connect customers with enhanced coverage and faster speeds.
Meanwhile, the MMG App has revolutionised financial transactions, offering modern convenience to countless Guyanese. It has become an essential tool for managing finances efficiently and securely, the company stated.
“The name ‘ONE Communications’ embodies the essence of our transformation,” COO Eshwar Thakurdin said, adding that “It signifies unity—bringing together our diverse range of services under a single, cohesive brand. It’s about being ONE with our customers, ONE with our community, and ONE in our mission to lead the telecommunications industry across the Region.”
ONE Communications COO, Kerchelle Jn Charles, added “This rebrand is not just about improving services; it is about embedding the customer at the heart of everything we do.”
Looking Forward, she noted that the rebranding marks the beginning of a new chapter for ONE Communications, where the focus will be on forging deeper connections, offering greater value, and setting new standards in service and innovation.
As ONE Communications, the COO said the company is not only positioned to be the best in Guyana but also aims to become the most exciting and beloved telecommunications brand in the entire Region, inspiring a sense of anticipation and optimism.
“Together, as ONE Communications, we’re stronger. Our journey has prepared us for this moment, and now, we’re ready to take on the future with renewed purpose and passion,” added Kerchelle.
