Guyana appoints new tourism marketing agency for North American Market
The Guyana Tourism Authority (GTA) is continuing to target the international tourist market by appointing the market representation firm Emerging Destinations to promote Guyana in the North American travel markets, specifically in the United States and Canada.
According to a release from the GTA, Emerging Destinations will promote Guyana in North American travel markets specifically in the United States and Canada.
“The United States and Canada are Guyana’s core markets in North America, where travellers seek authentic nature, culture and adventure-based experiences.
A boat ride along the Georgetown seawall (GTA photo)
The market representatives will work year-round to raise awareness and establish Guyana’s presence in these markets, increase demand, and strengthen the direct connections between international tour operators, travellers and the Guyanese travel trade,” the GTA has stated.
GTA Director Kamrul Baksh has noted that 2024 is a year of strategic partnerships for the GTA. He said: “As we embark on a new chapter in promoting Guyana as a premier travel destination, the partnership with Emerging Destinations marks a pivotal moment for us. Their expertise in the North American market aligns seamlessly with our vision, and together we look forward to strengthening our promotional efforts of the beauty that Guyana embodies. Together we will continue to develop and promote Guyana as a must-visit destination for travellers seeking authenticity and adventure.”
The GTA has also noted that with the recent increase in airlift options to Guyana from international partners like British Airways, work is also ongoing to secure market representation in the European market shortly.
In the recent 2024 National Budget presentation, Senior Minister within the Office of the President, with responsibility for Finance, Dr. Ashni Singh, noted that the Tourism sector is poised for a dramatic takeoff this year. He noted that increase in airlift and improvement connectivity, along with an addition of 1000 world-class rooms, would impact growth in this sector.
