Guyana Cup 2024: Sponsorship continues to grow

…Century 21, GUYOIL, Jagmohan saddle up

Sponsorship for next month’s 16th instalment of the prestigious Guyana Cup racing event continues to grow.
The Guyana Cup is one of the biggest horse-racing events in the Cooperative Republic of Guyana. It will be held on Sunday, August 11, 2024 at Rising Sun Turf Club (RSTC), West Berbice.
Supporting this major sporting event, which is only overshadowed in popularity by cricket’s Caribbean Premier League (CPL) were real estate giant Century 21, fuel supplier GUYOIL, and Jagmohan Construction. All of whom joined the growing bandwagon of well-wishers to have their brands be part of this fantastic day of racing. The event will reach an international audience in excess of three million viewers.

This year, the event’s theme will be family. As Jumbo Jet Thoroughbred Racing Committee (JJTRC), who will be promoting the event has shifted its focus on the families of the country, and supporters and participants in an age- old sport, which continues to grow to unbridled heights.
JJTRC noted, “Horse racing is part of the fabric of the country. The Guyana Cup day of racing have made it more spectacular because everybody wants to have a horse race on the day. It’s a dream come true for them, whether they win or lose. Just getting their horse to the races is victory for them. We give them that opportunity to make their dream a reality.”
JJTRC shared, “Sponsorship is the lifeline for the success of horse racing. We have to thank Century 21, GUYOIL, Jagmohan Construction, and many other sponsors who have given their commitment to make the day a success. We have to thank them for the important role they play in the success of this day.  Sponsors, horsemen, and most importantly patrons transform this day into what it has grown into – one of the biggest social events on the country’s calendar. “

Century 21 Office Training Coordinator Kamini Ramcharran said, “Century 21 Guyana’s sponsorship of the Guyana Cup is significant to us, because it allows us to deepen our ties with the community and show our support for local traditions. Participating in these events not only boosts our presence, it also showcases our sincere dedication to the people of Guyana. This sponsorship helps us connect with potential clients on a more personal level and highlights our dedication to fostering growth and unity in our community. We’re proud to contribute and be a part of something that brings so many people together.”
The major attraction for the family is security of the kids, who will be enjoying the Kids’ Fun Park. JJTRC advised, “We will be taking that problem [worrying about their children’s safety at the event] away from parents….organisers have assured that there will be trained personnel to ensure the safety and welfare of the kids.”