Haliborange Giving Tree Initiative bringing brighter Christmas to Children at GPHC

The spirit of Christmas giving came to life on Saturday with the launch of the 2025 Haliborange Giving Tree Initiative at Massy Stores Mega, where First Lady Arya Ali placed the first ornament and offered her full endorsement of the programme. Now in its second year, the Giving Tree continues its mission of supporting children receiving care at the Georgetown Public Hospital Corporation (GPHC) by helping to create brighter, more nurturing spaces for healing.

This year’s initiative aims to raise approximately $1.5 million to construct an indoor mini play zone in the paediatric ward of GPHC. Hospital representatives underscored the value of child-friendly environments within healthcare settings, highlighting that play can reduce fear and anxiety, improve emotional well-being, and provide moments of comfort during treatment. Construction of the new play zone is expected to begin early in the new year. Members of the public can contribute simply by purchasing any Haliborange product at Massy Stores Mega, Providence, or Giftland. For every purchase, five per cent of the sales value will be donated to the Giving Tree fund, and Massy Stores (Guyana) Inc. will match that amount—doubling the impact of each contribution. All proceeds, along with care packages, will be handed over to young patients on Christmas Day.
During the launch ceremony, the First Lady praised the initiative for its focus on children’s emotional and physical well-being. “This initiative reflects what my office continues to champion across Guyana—creating safe, nurturing and meaningful spaces for our children no matter where they live,” she said. “I want to thank Massy Distribution and Haliborange for leading with care and consistently supporting the well-being of our young kids.”
Echoing this sentiment, Bhashkaranand Singh, Sales Director of Massy Distribution, said the initiative aligns with the company’s long-standing commitment to serving communities. “At Massy Distribution, corporate social responsibility is not an obligation—it is a core part of who we are. We believe that every organisation has a responsibility to help improve the communities it serves,” Singh noted. Christpen Bobb-Semple, Assistant Vice President & General Manager of Massy Stores (Guyana) Inc, said the Giving Tree allows customers to directly participate in meaningful community support. “We are always excited about initiatives that allow our customers to participate in being a Force for Good,” he said. “At Massy, we often speak about love and care, and this partnership demonstrates those values by stepping up where it truly counts.” Last year’s Giving Tree Initiative delivered Christmas cheer to children across Guyana. This year, the project deepens its impact by focusing on long-term improvements within the healthcare system, offering young patients comfort and hope during a challenging time in their lives. With the generosity of customers and the dedication of Haliborange, Massy Distribution, and Massy Stores, the Giving Tree continues to grow as a holiday tradition grounded in care, community, and compassion.