Hero CPL delivers excellent value to commercial partners
The Hero Caribbean Premier League (Hero CPL) has delivered record total value to its commercial partners during the 2020 season, increasing its revenue intake from the 2019 season by 58% to a total of US$371 million.
These figures were collated by YouGov Sport, a division of one of the biggest research firms in the world.
The 2020 tournament was played behind closed doors at two venues in the Republic of Trinidad and Tobago as a result of the COVID-19 pandemic. While fans were unable to attend physically, the league had a record viewership of 523.5 million. With so many people watching the tournament around the world, the commercial partners involved with the Hero CPL got excellent exposure throughout the event.
The partners for the 2020 season were Hero Motorcorp, Digicel, El Dorado Rum, Republic Bank, Dream XI, Fun88, Bet Daily, Angostura LLB, Republic Bank, FedEx, Visa, Guardian Group, Carib, Lifebuoy, Turbo Energy Drink and Rainforest Seafood.
Jamie Stewart, Hero CPL’s Commercial Director, has said: “Hero CPL relies on our fantastic set of partners in order to bring ‘the biggest party in sport’ to the world. We are grateful to our partner family for standing with us during a challenging year, and hope to have repaid that loyalty by delivering high value.” (CPLT20)