Twenty-six-year-old Jason Shurland is a well-known Guyanese fashion designer who also studied interior designing, hospitality and restaurant management. He considers himself multi-talented.
He thought about a lot of professions but his dream was always be a chef, although his love for fashion is close to his heart.
At the age of 17, he started to model for Guyana Fashion Week under the auspices of Guyanese Fashion Icon, Sonia Noel. While hitting the runway, he kept his focus on how Noel ran and managed her business and from then on, he knew he wanted to become a fashion designer.
In 2013, he started his designing career when he created a swimsuit made out of coins. With that design, it gave him the recognition both locally and international.
From then on, he continues to create gowns embellished with mirrors, glass, rose petals and a very elaborate black wedding dress. These pieces again made him famous in the fashion industry.
The black wedding gown took him two months to complete with all the details and hand sewing that was required.
He recently came up with an idea to promote his work in the public domain. Most of his clients would agree for the pieces to be posted on social media.
Within a short time, he recorded fashion tutorials/fashion illustration videos on how his sketches are done. One of his most recent video was done with reigning Miss Guyana Global, Poonam Singh in her song “Guyana”.
His work continues as a fashion designer but more recently, he has been mentoring aspiring designers.
“I help and guide them and also teach them the business format as well. As a word of advice to anyone who has a dream in any field… work hard. Without hard work, your dream will stay a dream,” Shurland told the Guyana Times Entertainment.
