KFC distances itself from Elite League payment fiasco

Following disclosure made in another section of the media, that the top teams in the Guyana Football Federation KFC Elite League have not yet been paid, fast food giant KFC, as sponsor of the tournament’s title, has distanced itself from that situation by disseminating a statement wherein it has absolved itself of the drama surrounding the payment delays.
The KFC missive reads: “KFC Guyana, the proud title sponsor of the KFC Elite League, is committed to supporting the growth and development of football in Guyana. Our sponsorship aims to enhance the experience for players, fans and stakeholders, while promoting fair competition and fostering local talent.
“It has come to our attention, via Stabroek News Article dated November 22nd, 2024, that prize remunerations for the recently concluded KFC Elite League have not yet been disbursed by the Guyana Football Federation (GFF).
“We wish to clarify that KFC Guyana, as a sponsor, plays no role in the management or distribution of prizes. These responsibilities rest solely with the tournament organizers.
“We are deeply concerned about the potential negative impact this situation may have on the league’s reputation and, by extension, on our brand. As a sponsor, we expect all commitments and obligations to participants to be honoured in a timely and professional manner.

“We therefore encourage the GFF to resolve this matter promptly and transparently, as such issues can erode trust and deter future support for local football.
“KFC remains steadfast in its support for football in Guyana, and we reaffirm our dedication to advancing the sport through ethical and constructive partnerships.”
Responding to the article in question on Friday, the GFF has made known its intention to pay out the prize money this month, and has thus explained, “The Guyana Football Federation (GFF) wishes to address the article published in the Stabroek News regarding the payment of prize monies for the recently concluded Season 6 of the Elite League.
“The GFF acknowledges that the presentation of prizes has not yet been held. We are pleased to inform stakeholders that plans are underway to conduct the prize presentation within the month of November.
“We also confirm that all of our sponsors, including the title sponsor, have fully honoured their commitments – both financial and otherwise – to the Elite League. This is a testament to the strong partnerships we maintain with our sponsors, whose support remains invaluable to the growth and development of football in Guyana.
“It is important to highlight that the Elite League is a key element of FIFA’s compliance criteria for member associations, with specific funding provisions assigned for its execution. The GFF has fully met these criteria for Season 6, which included hosting 10 participating teams, playing no fewer than 90 matches over six months.
“In addition, the GFF is among the few FIFA Member Associations that provide substantial funding to support its Elite League Clubs. This includes participation grants, equipment, game-day transportation, and uniforms. These contributions underscore our unwavering commitment to enabling the sustained participation and growth of our Elite League Clubs.
“We remain dedicated to working closely with our clubs to ensure their continued development and success. We thank all clubs for their patience and ongoing support as we finalize the arrangements for the prize presentation.
“The GFF reiterates its commitment to advancing football in Guyana and ensuring transparency and accountability in all our operations.”
The Guyana Defence Force (GDF) FC earned their second Elite League title in as many years when the tournament concluded in August, while newcomers Slingerz FC, who returned to the League only this year, copped the second position.