New cereal hits local market

The Caribbean International Distributors Incorporated (CIDI) has launched its line of baby milk-based cereal products, and the manufacturers have assured that the products are nutritious and affordable.
It was explained that the cereals and Prolife baby milk products will be offered in packages of 230 grams and in a 210-gram tin in all of the country’s major supermarkets and shops.
Brand supervisor Seelochanie Manman highlighted the nutritive value of the product. “It is very rich in vitamins and iron, and is easily digestible. It is recommended for infants six months and over,” she explained.

She further noted that one should mix three tablespoonsful of the cereal into one cup of warm Prolife milk, which is the brand’s signature product. The company stressed that users would be able to get value for money, as the product is affordable.
“I think what is most important with this cereal is that it is price-competitive…and combined with the Prolife milk, you can’t go wrong. We have trucks that will come to your locations and deliver directly to you and your shops,” company representative Vanessa Adams added.
The newly launched product is available in four flavours – rice, five-cereal, apple-banana and corn. Being in existence for almost 11 years, other products under the CIDI brand include Prolife Milk, Juicily Juices, More Juice and Prolife water.
Businesses desirous of becoming brand carriers are required to contact the company’s McDoom, Greater Georgetown and Corentyne, Berbice offices.