New CPL, WCPL logos launched as record audience figures announced
The tournament logos for the Men’s and Women’s Caribbean Premier League tournament have been refreshed and updated ahead of the 2024 season.
The new logos are the first time the brand has seen an update since 2014 and represents the tournament’s evolution as it enters its second decade. The fresh design maintains the colour and vibrancy of the CPL brand, while giving it a modern feel.
The logo launch coincides with the release of the viewing figures for the 2023 Republic Bank Caribbean Premier League with the digital and broadcast viewership growing to a record 853.5 million, a 27 per cent increase on the numbers from 2022.
This represents the fourth consecutive year where the total viewership of CPL has gone past half a billion viewers and the 12th consecutive year of the total viewers increasing year on year. There was a big increase in viewership in the USA with the broadcast audience up by almost 400 per cent. There was also a significant increase in broadcast viewership in India with a 33 per cent uplift on the 2022 numbers.
Pete Russell, CEO of the Republic Bank Caribbean Premier League and Massy Women’s Caribbean Premier League, said: “The new logos represents the vibrancy and colour of the Caribbean, as does the CPL. Combining carnival and cricket has been a huge part in the success of the CPL over the years and this new branding further cements this for CPL going forward.
“We continue to grow as a tournament and to see our viewership numbers increase yet again is a fantastic achievement. We are getting closer and closer to a billion viewers across the event, and we are confident that this is something we will achieve in the near future.” (CPLT20)