Limacol was the title sponsor for the popular Caribbean Premier League (CPL) in 2013 and for two consecutive years a domestic football competition organized by the Petra Organisation was funded by the product and referred to as the Limacol Round Robin Knock Out Football tournament. Additionally, for the 2016-17 Limacol Football Tournament, the referees’ apparel came compliments of Xcite, another product like Limacol manufactured by the New GPC.
The tournament gave the company a chance to showcase their products while making a positive impact in football
New GPC’s International Sales and Marketing Associate, Elizabeth Ram in speaking to this publication at the conclusion of the 2016-17 grand football finals explained that the company is pleased to be associated with the event and sport in general.
“We are very pleased to be a part of the event, we recognized that sport development in Guyana is important so we are embracing that as much as we can through our brands especially Limacol because Limacol is a household name, it has been around for generations and it is trusted so we are going to use that brand to support as many sports as we can,” Ram posited.
New GPC International Sales and Marketing Associate Elizabeth Ram
Ram hinted that the company will expand their support for sports and other events in tandem with other company products.
“New GPHC has a wide range of brands and in the future you may not only be hearing of Limacol, you will be hearing about other brands coming on board with other sports or other events which may not be sporting related,” the company representative stated.
In Ram’s overall assessment of the recent football tournament she expressed elation in the enormous turnout and hailed it a success.
