New products threaten to undo decades of gains against tobacco use – PAHO

It is no secret that novel tobacco products have been entering the markets in fashionable ways to target new and existing users, but this poses a threat in undoing the gains made to eliminate consumption.
In observance of World No Tobacco Day this Wednesday, the Pan American Health Organisation has revealed that while usage in the Americas declined from 28 per cent to 16.3 per cent between 2000 and 2020, new products and misleading information from the tobacco industry, especially targeting young people, threaten to undo those gains.

E-cigarettes are one of the common forms of electronic nicotine delivery

Director of the Pan American Health Organisation (PAHO), Dr Jarbas Barbosa has called for effective policies to protect young people.
“The tobacco industry and its allies do not rest. Currently, they spread a lot of misleading information that promotes, especially among young people, the use of e-cigarettes and heated tobacco products…Although eight countries in the Region have banned the marketing of e-cigarettes and four of heated tobacco products, we are concerned that 14 countries have not yet taken any regulatory action in this regard,” Dr Barbosa said.
E-cigarettes are the most common forms of electronic nicotine delivery. Their emissions contain nicotine and other toxic substances that are harmful to both users and those exposed to them.
To address the growing health threat posed by these products, the PAHO Director called on countries to implement policies to prevent their use, especially among young people, as they can become the gateway to regular tobacco consumption.
Tobacco use kills one million people per year in the Americas, one every 34 seconds. In addition, 15 per cent of cardiovascular disease deaths, 24 per cent of deaths from cancer and 45 per cent of deaths from chronic respiratory diseases are attributable to tobacco use. In the Region, 11 per cent of young people use tobacco.
Since the entry into force of the WHO Framework Convention on Tobacco Control (FCTC) in 2005, the Region has made great strides in tobacco prevention and control. Currently, 96 per cent of the population in 35 countries in the Region are protected by at least one of the six recommended tobacco control measures.
In 2020, South America became the first 100 per cent smoke-free sub-Region – where there is a total ban on smoking in enclosed public places and workplaces, and on public transport. Mexico also adopted the smoke-free environment policy by the end of 2021 and banned all forms of tobacco advertising, promotion and sponsorship.
As a result, 63 per cent of the population of the Americas – or more than 600 million people – are now protected from exposure to tobacco smoke.
In addition, in 2022, Paraguay ratified the Protocol to Eliminate the Illicit Trade in Tobacco Products, which will boost regional efforts in this area.
“These achievements allow us to be confident that the Region of the Americas will reach the target of a 30 per cent reduction in the prevalence of tobacco use in those over 15 years of age by 2025, established in the WHO’s Global Action Plan for the Prevention and Control of Noncommunicable Diseases.”
World No Tobacco Day was created by WHO Member States in 1987 and the aim is to raise awareness about the harmful effects of tobacco use and exposure to tobacco smoke. The theme of this year’s World No Tobacco Day is: “Grow Food, Not Tobacco”.