Pixels Guyana Inc expanding monitoring cameras to ECD

Local advertising and marketing company Pixels Guyana Incorporated will soon expand its 4k advertising screen and free 24-hour monitoring camera services to the East Coast of Demerara (ECD). This was revealed by the Managing Director of Pixels, Leonard Gildarie during a telephone interview with Guyana Times on Thursday.
According to Gildarie, the company is exploring three areas along the ECD to place the cameras and screens.
“We are coming on the East Coast there very shortly [at] UG (University of Guyana) road by where the intersection along where the Railway Embankment is, but we’ve been told that it might not be a good idea right now…because they’re doing a four-lane extension. So, we’re looking along maybe Happy Acres in the Mon Repos area there and the Ogle area, those are the three areas we looking at,” Gildarie told this publication.
He added that the company has invested almost close to $10 million to have cameras placed at strategic locations across the country, some of which include the overpass at Diamond and at the Demerara Harbour Bridge on the East Bank.
“We have received permission from the Government…for us to use the overpass on the East Bank…one at Houston, one at the Harbour Bridge, and one at Diamond. This is for the installation of the advertising screens. These are the most modern screens that we would have brought into the country, the latest in technology and it has changed the way advertisement is being done and also in a very big way used the screen to do public service announcements,” he explained.
“We have taken it upon ourselves to do that in a big way, targeting domestic violence, road safety [and more]. We’ve also been doing a lot of stuff at the Harbour Bridge – schedules, etc.”
He added that these screens have been a major attraction to those people who are not so interested in traditional means like television. The East Bank, Gildarie said, has been a very attractive location, because it leads not only to the hinterland but to the airport and to the hundreds of thousands of people who live and work along this corridor.
He noted that while they were setting up the screens across the country, the decision came to mind to place monitoring cameras at strategic locations, “While we were putting in these screens last year, we decided as part of our corporate responsibility/commitments as a company to the people of Guyana, that we are going to put some cameras at strategic locations along the East Bank here and people would be able to see what the traffic is like. The plan was to interrupt the screens while the screen have the ads and then we show them at specific times, what the traffic along key points was going to be like,” Gildarie told <<<Guyana Times>>>.
He explained that after a favourable response from citizens, residents of the West Coast of Demerara requested for these services to be brought to them as well, and the next step was figuring out the best locations to place the cameras.
“We had to figure out a way to get it across there. We didn’t have any infrastructure, I approached a utility company and an Internet provider and I said if I find the camera and I put it up here, could you guys give me Internet and electricity? So GPL and E-Networks…were able to use their poles and so on … and we (Pixels) found the camera and we put up the boxes to protect the modem and they give us free electricity and free Internet,” he highlighted.
A thankful Gildarie added: “I must say that we’re highly appreciative to GPL’s management.”
He added that he was confident in where the country was heading and was proud to be part of its development. “All in all, our President has asked us to invest in this country. The country is wide open and I have lots of confidence in where our country is headed.”
Areas where the Pixels Guyana cameras are set up include Houston, Greater Georgetown, Vreed-En-Hoop junction, DSL junction and Sheriff Street.