Samsung’s Bespoke AI appliances introduced to local market

– retail market changing, retailers must embrace change with it, says Finance Minister

With the changing market comes the need for retailers to embrace change and improve their ways of doing business and interacting with customers. This was the message of Finance Minister Dr Ashni Singh, at the launch of Brydens Guyana Inc. and Samsung’s partnership to launch Bespoke Artificial Intelligence (AI) appliances to the local market.

During the launch, which was held on Thursday at the Pegasus Hotel’s Corporate Centre, the Finance Minister, as the feature speaker, referred to the new Guyana being built: one where consumers have increasingly more spending power and are more retail conscious than ever before.
According to Singh, the Government has no desire to legislate customer service, so he urged retailers to embrace the winds of change on their own and deliver improved customer service to the people.
“This is not a task that rests only with Government. Each one of you has an important role to play in this regard. And that simple example, I hope illustrates it. We’re getting to a point where customer service will really matter a lot. People are more discerning, they have more income, they can make better choices.”
“They’re not necessarily going for the cheapest product any more. They’re not necessarily going for the short cut any more. The market is changing and improvements in customer service matters,” the Finance Minister said.

According to Dr Singh, the modern Guyana being built will require world class customer service from retailers. With representatives of several large-scale retailers in the room, he urged them to take heed of the partnership between Brydens Guyana and Samsung, which now means that Brydens is the master distributor of Samsung products in Guyana.
“We want consumers in Guyana to be able to enjoy that level of service, the same level of service that they would be able to enjoy anywhere else in the world, and that’s also a part of the transformation into a truly modern society and in the truly modern country.”
“The same manufacturer’s warranty that is provided in the major capitals and metropolises of the world must also be provided in Guyana, so that the Guyanese consumer enjoys the same privileges and rights as does any other consumer anywhere else in the world, that’s also an important part of this modern Guyana.”
Also present at the event was Brydens Guyana Inc Chief Executive Officer (CEO), Natasha Das who spoke about the remarkable relationship the company has developed with Samsung. She further reaffirmed the organisation’s commitment towards ensure the local market is well equipped with high end stock.

“Over the past year, we have built a strong and fruitful relationship with Samsung, founded on trust, collaboration and shared goals. I’m thrilled to share that on our first year with Samsung, we have exceeded our targets with Samsung by almost 100 per cent.”
“In our capacity as distributor, we recognise the importance of working closely with our retail partners and together we can streamline supply chains that reduce costs and enhance the overall efficiency of our operations. Brydens is committed to having readily available stock, free delivery 24 to 48 hours across Guyana, offering flexible credit facilities and delivering a robust marketing support.”
Brydens’ collaboration with Samsung allows for access to readily available stock, robust marketing support, and better access for warranty on products.
At the event, Samsung unveiled its new Bespoke AI Series, featuring a range of Smart Appliances which include televisions, washing machines, refrigerators, and microwaves, among others.
These appliances use custom built-in AI to aid with energy consumption, and are created with high-tech features.