Sponsors show significant support for potential greatest rodeo

The Rupununi Ranchers Rodeo has evolved to become an important annual event on the national calendar, attracting mainly three segments of people: Rupununi residents, coastlanders (Guyanese and ex-pats) and tourists from neighbouring Brazil.
It is the biggest event on the calendar for the Rupununi region and provides a peak for businesses in the region. This year’s edition is expected to draw the largest turnout in the last decade, with Lethem already booked out and packed with coastlanders who have had to take up residence in neighbouring Brazil.
The event is a major economic boost for the Rupununi region and highlights the unique lifestyle of the villagers. The rodeo in Region Nine at Tabatinga is nothing short of a celebration, with rodeo competitions, music, food, and festive activities.
This year, the event has seen unprecedented support from corporate Guyana and the Government of Guyana through its Ministries. The organisers said they were grateful for their commitment to helping create a memorable event for all involved. The coordinating team Rupununi Livestock Producers Association (RLPA) and the Rodeo Committee wish to recognise and thank their partners and sponsors for being a part of Rupununi Rodeo 2023. This year they have focused on garnering sponsorship to revamp and develop the ground so that the animals, vaqueros, and visitors will be much more comfortable.

Sponsorship Manager Maria Munroe indicated the cost of the infrastructural work was exceptionally high, but it was accomplished thanks to partners/sponsors who have invested not to gain recognition but as Corporate Social Responsibility. “I am heartened by the positivity of all the businesses and ministries that said yes immediately. Companies unable to come on board this year have pledged their support next year, and this year’s sponsors have committed to supporting in a much larger way in the future. Through the Greater Guyana Initiative (GGI), Ministries of Tourism and Amerindian Affairs, the Government of Guyana contributed one million dollars, respectively,” she said.
Corporate giant Demerara Distillers Limited, under its El Dorado Rums brand, has partnered with us as one of our gold sponsors and as has long-standing partner, Digicel.
The silver sponsors are the Ministry of Natural Resources and first-timer Frontier Pharmacy. Frontier Pharmacy has already pledged its support in writing for the next three years. The bronze sponsors are Superbet, Banks DIH, GTT and Team Mohamed’s. The bronze sponsors have all expressed their continued support for next year more extensively.
“We have 14 main events sponsored by businesses within Lethem and Georgetown, namely Trans Guyana, GBTI and Republic Bank,” she added.
Through this event, the RLPA is committed to celebrating the people, animals, land, and values that make up the Rupununi.
According to organisers, they are ready to show patrons a grand time, come April 8 and 9, at Rodeo 2023 “Dust ‘Til Dawn”.