Sponsorship boxes to benefit sporting associations – Min Charles Ramson Jr

When its rehabilitative work has been completed, Guyana’s premier indoor sporting facility, the Cliff Anderson Sports Hall, would be a modernized structure comprising sponsorship boxes that would foster corporate investment to significantly boost sports’ development.
Sponsorship boxes allow sporting associations to profit monetarily since they can be sold as booths, thereby increasing revenue for the activity and providing sponsors with comfortable spaces.

In an exclusive interview with Guyana Times Sport, Minister of Culture, Youth and Sport, Charles Ramson Jnr, expounded on the overall benefits of sponsorship boxes to sporting associations when he said, “…in addition to that, what’s also really important is the sponsor’s box. So, we can’t change sport if we don’t get more money into the sport, and how we can get more money into sport is by private sponsorship.
“So, for example, this tournament that we just launched here today with Republic Bank: so, Government is putting in money and Republic Bank is putting in money; that helps us now to make the tournament to have national reach, expanded reach: more persons participating, more opportunities for young people to play, and exposure to their talent. Also, they’re motivated more because they get, they’re incentivized. To do that for any sport, you need more private sponsorship.
“Sponsors, when they are putting their money somewhere – and, in many instances, it can be big money — they have to be treated well, too. They have to know that when they are making this investment in the sport, and that they’re coming there to view the sport what they have invested in, they have to be accommodated in a way that makes them want to do it again,” Minister Ramson explained.
“And then it also helps us if, let’s say the Federation wants to run off this tournament. By having the ability to sell these booths, it also pumps more money back into the sport,” he detailed.
Explaining why there is a delay in rehabilitation of the facility, Minister Ramson said there was a recall on the air conditioning units which the manufacturer provided free of cost as part of their supply, and the other contracts were contingent on the completion of the contract for the air conditioning units, because it requires the internal running of the ducting. (Omar McKenzie)