Spreading Guyanese cheer through music – Shannon Anthony Roach, aka “So Hype”

Musician extraordinaire Shannon Anthony Roach, known by his stage name “So Hype”, is raising the festive spirit with his new single, dubbed ‘Guyanese Christmas’.
Released about two weeks ago, the song unveils a mesmerizing tale that transcends mere musical notes. The genesis of this enchanting track lies in Shannon’s profound admiration of the myriad of Guyanese artistes who have crafted their own unique Christmas renditions. Seeking to put his own distinctive spin on this cherished tradition, Shannon has embarked on a personal voyage down memory lane, reminiscing about the joyous Christmases of his past.
This is a great honour for me to get the opportunity to do this interview with you guys,” So Hype has shared. “I just recently released my first-ever Christmas song, and I hope it has the true essence to become a Christmas classic. I am thrilled to have my work featured in such a prestigious publication, alongside other talented artistes that I would see in these newspapers from time to time.”
Shannon Anthony Roach is a name that promises greatness. Born on May 17, 2006, he has embarked on an artistic voyage that knows no bounds. As he gracefully navigates the vicissitudes of life, Shannon proudly carries the torch of his parents, Amanda Pollard and Philbert Roach, while igniting his passion for music and performance. Amidst the symphony of family ties, Shannon harmonizes beautifully with his five remarkable siblings, collectively nurturing a sense of unity that resonates deeply within him. Currently attending Richard Ishmael Secondary School, Shannon delights in exploring the fascinating world of digital art, effortlessly blending his talents with his enchanting musical prowess.

“Growing up with my mother and father, we had a little shop/bar at our house, and every day they would play all genres of music, whether it’s raging Dancehall, smooth Reggae, Hip-Hop or Rhythm and Blues (R&B) music…and sometimes I’d get my way with playing the music, and I would mostly play those Chris Brown and Michael Jackson tracks,” So Hype has shared.
That’s where his love for music and dancing emerged. As So Hype grew older, and with the music always there with him, that’s how he found the love for it all.
He added with excitement, “I know one day I will be doing my own music out of my studio.”
So Hype has been known, from an early age, for his boldness and talented mixed style, and his family would encourage him to sing for them every Christmas.
“Even at my high school, Richard Ishmael Secondary, during the Christmas holidays, my friends or teacher would ask me to be a part of the concerts, and of course I would happily do it,” So Hype shared.
However, while he has a love for music and dance, he also shares a distinct love for Digital art, in which he engages as a part-time hobby when he’s not fully involved with his music.
Taking us through his personal musical style, So Hype revealed, “It is always surreal, and I put my all into each moment. You can’t disturb me in that moment; that’s the only time I get to truly look into myself and write my reality”.
He added, “Blending Hip-Hop, R&B or Dancehall is focusing not only on lyrics, but also on vocals and beat rhythm.” Learning these techniques came from focusing on his idols: Chris Brown, Bob Marley, and Vybz Kartel; they have shaped and built his passion for the art, and he noted that one needs good singing and lyrical control when doing this.
So Hype is keen and focused on going forward in 2024. He revealed that he would be releasing a lot more music, covering all genres, to allow him to fully showcase his potential and the different side of his artistry. It is what So Hype loves doing, and he intends to live off of his music. “I’m not just doing this for me, but I also want to see my family and kids eat from this,” he expressed.
While he feverishly works to better his talents and musical style, he noted that he wants to encourage those he works with to be patient and remember patience is key. Everything takes time, and perseverance leads to mastery, he has said. He emphasized that music is his voice; it helps him to freely express what he wouldn’t say out loud otherwise.
As we eagerly anticipate Shannon’s upcoming musical endeavours, we are reminded of the power of art and expression in capturing the spirit of the holidays. Through his music, Shannon aims to share the vibrant culture of Guyana, and the joy of a Guyanese Christmas with the world.
“Christmas with my family is always a comedy show. It’s a joyous and humorous occasion, and I want to share it more often, not just with Christmas music, but with all the music I do,” So Hype has disclosed.