Sterling joins supporting cast for Boys’ Pee Wee

The five-year partnership between the Petra Organisation and Sterling Products Limited was extended on Thursday afternoon, as the company reaffirmed its support for this year’s 12th edition of the Courts Optical-sponsored Boys’ Under-11 Pee Wee Schools’ Football Competition.
This year’s competition will feature 32 teams from Regions One, Two, Three, Four, Five, Six, Seven, and 10, all vying for a range of prizes.
Sterling’s support for the initiative was formalised through a simple presentation at their Providence, East Bank Demerara (EBD) Head Office, where Marketing Manager Dellon Lynch expressed the company’s strong commitment to the tournament.

“This annual event holds a special place in our hearts. Over the past five years, we’ve witnessed not just matches, but the steady growth of the programme that uplifts communities and helps shape the future of football in the nation. So, next Saturday, the first whistle will blow, and with it another season of exciting skills and friendship begins,” Lynch told the small gathering.
He continued, “At Sterling Products Ltd, we believe that investing in programmes like this is more than a sponsorship; it’s a commitment to community, health and wellbeing and to the development of the next generation of leaders. Football has the power to connect neighbourhoods, build character and open doors. That’s why we remain committed partners and look forward to many more years of collaboration.”
Also in attendance was the company’s Chief Executive Officer, Ramsey Ali, who was assured of Sterling’s support in other areas, should the need arise.
Ali assured, “Very pleased that we could be a part of this. Sure, we try to put financial resources in also, but I’m sure we’ll assist in other ways that we can to ensure that at the end of the day, you know, people are happy and that it’s a good, well-organised tournament. At the end of the day, everybody comes out winners.”
The Boys’ U11 tournament is set to kick off next Saturday, September 27, at the Ministry of Education (MoE) Ground, with Santa Rosa Primary aiming to launch their title defence.