– 2nd product launch for Tourism Awareness Month
The Ministry of Tourism, Industry and Commerce and the Guyana Tourism Authority (GTA) on Friday hosted their second product launch ceremony for Tourism Awareness Month, unveiling six new community-led and nature-based tourism experiences in the Rupununi.
Delivering the feature remarks, Minister of Tourism, Industry and Commerce Susan Rodrigues commended the participating communities and partners for their leadership in developing authentic, community-driven tourism products.
She reaffirmed the Government’s commitment to supporting village-led initiatives and strengthening the Rupununi as a key destination for meaningful, nature-focused travel. The Minister noted that today’s event builds on earlier launches this week and reflects the rapid development taking place within the sector.
The six new experiences launched are Camp & Catch: Fishing Adventure by Tara’s Choices and Tours; Wontai Birding Experience by Dexter Da Silva; Quarrie Nature Escape by Quarrie Village; Sip, Splash and Splatter by Kumu Village; Moco Moco Camping Experience by Moco Moco Village; Capybara Camping Experience by Karanambu Lodge; Kwaimatta Village and Quatatta Village.
Director of the GTA, Mr Kamrul Baksh, opened the event by highlighting the steady growth of community tourism in Region Nine. He noted that the new products demonstrate strong collaboration between villages, operators and conservation partners and reflect the national focus on expanding and diversifying Guyana’s tourism sector. He also emphasised that each experience supports jobs, skills training and long-term sustainability within the host communities.
As Tourism Awareness Month winds down, Friday’s launch brings the total to 15 new experiences launched this year, surpassing the initial target of 10. This achievement underscores the continued progress being made through community collaboration, innovation and sustainable development across Guyana’s tourism landscape.
Last Tuesday, seven new tourism experiences were launched during an Immersive Tourism Product Launch and Cocktail Evening at the Arthur Chung Conference Centre (ACCC).
Operators introduced their new tourism products that included Bush Bar & Bites by Touring Guyana; Kumerau Expedition by Blackwater Adventures; Essequibo Got Taste by Eco Destination Tours Guyana; Kids Botani Tour by Trail Masters Adventure Tours; Cook Like a Guyanese Tour by Wanderlust Adventures; Celebrating the Coconut by Eco Destination Tours Guyana; and the Guyana Flying Dress Experience by Wanderlust Adventures. November is observed as Tourism Awareness Month under the theme “Tourism: A Transformational Pillar of Guyana’s Economy”.
Delivering the feature address on Tuesday, Minister of Tourism, Industry and Commerce Susan Rodrigues spoke of the ongoing transformation of Guyana’s tourism landscape and its increasing potential to become a major pillar of the national economy. She reaffirmed the Government’s commitment to supporting tour operators as small businesses, noting that this approach aligns with the administration’s broader policy of small business development.
“We are investing this time because we want to really grow Guyana’s tourism experience, elevate our visibility on the global platform, welcome our visitors and give them a truly immersive experience,” the Minister said.
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