Guyana’s tourism profile

Guyana’s nomination as the world’s leading sustainable destination in 2024 by the World Sustainable Travel & Hospitality Awards (WSTHA) has shown that the efforts to promote this destination have not gone unnoticed.
This recognition underscores the nation’s commitment to preserving its natural wonders while promoting responsible tourism practices. For Guyana, this accolade represents far more than just a prestigious title, it heralds new opportunities for the nation.
International media coverage, eco-tourism awards, and partnerships with global conservation organizations have helped raise awareness about Guyana’s unique offerings. As travelers increasingly seek sustainable travel experiences, Guyana’s tourism sector stands poised to capitalize on its natural and cultural assets.
In recent years, Guyana has emerged in the global tourism arena, captivating travelers with its untouched wilderness, vibrant culture, and commitment to sustainable ecotourism.
For many years we have often been overshadowed by our neighbors but has nonetheless been steadily carving out a niche, attracting adventurers and nature enthusiasts alike.
Since the devastating impact of Covid-19, on not only Guyana’s tourism industry, but many other countries around the world, the local tourism sector has bounced back attracting vast interest to the rainforest and diverse ecosystems.
Guyana boasts over 80% of its land covered by unspoiled rainforest, which provides a haven for rare and endangered species. Travelers seeking authentic wildlife encounters, from jaguars to giant river otters, find themselves drawn to Guyana’s wilderness, where conservation efforts and responsible tourism practices ensure minimal impact on the environment.
Beyond its natural wonders, Guyana is a melting pot of cultures and visitors can immerse themselves in indigenous villages, participate in traditional ceremonies, and savor the flavors of a cuisine shaped by centuries of diverse influences. This cultural tapestry adds depth to the tourism experience, offering insights into Guyana’s history and the warmth of its people.
Guyana has embraced ecotourism as a cornerstone of its tourism strategy, focusing on sustainability and community involvement. Initiatives such as community-led lodges, birdwatching tours guided by local experts, and conservation projects demonstrate a commitment to preserving Guyana’s natural and cultural treasures for future generations. These efforts not only showcase Guyana’s natural beauty but also benefits local communities economically and environmentally.
For adventure seekers, Guyana presents an array of thrilling activities, from trekking through dense rainforest and climbing the towering peaks of the Pakaraima Mountains to navigating its rivers in search of rapids and waterfalls. The country’s diverse landscapes provide a playground for outdoor enthusiasts eager to explore off-the-beaten-path destinations.
Therefore, Guyana’s nomination as leading sustainable destination is not merely symbolic; it carries substantial economic and social implications for Guyana.
Senior Manager of Marketing at the GTA, Annarie Seecharan, at the announcement of the nomination had said: “Guyana continues to be recognized as one of the world’s leading places to visit due to its holistic approach to sustainability. Adding the World’s Leading Sustainable Destination to our list of accolades will further differentiate Guyana, increase our competitiveness in the global marketplace, and directly benefit host communities, our economy, and our protected areas.”
Guyana’s nomination as the world’s leading sustainable destination in 2024 signifies that the investment made by government and private sector are now reaping the fruits of validation and showing a catalyst for future growth.