Three enterprising Guyanese have partnered to launch a new brand of cosmetics – Lotus Cosmetics – which guarantees natural ingredients, high-end finishing, and affordably- priced makeup.
Sameerah Mohamed-Ferouz and Sayyid Ferouz have partnered with Founder of Lotus Cosmetics, Fenton Baijnath, in this regard. Baijnauth is a Guyanese national who has been in the cosmetics industry for over 25 years, having worked with companies like L’Oréal, Revlon, Calvin Klein, and Unilever.
Lotus Cosmetics is the sister company of Radical Cosmetics and Lotus Bio-Mineral in the United States, companies that have been created by Baijnath and contract-manufactured for many different brands. These brands have been sold in Sephora, Ultra and QVC. Some of the brands include 100% Pure, RMS Beauty, Subtle Beauty, Palladio, SkinLab, Skincare Cosmetics, Tarte Cosmetics and Fitglow. Lotus Cosmetics (Guyana) is a new joint venture between Baijnath and the Ferouzes.
“Our philosophy is to provide a natural cosmetics line designed to supply pure, clean and healthy beauty products…
“We dedicate our resources to the clean beauty culture; to research and develop the most innovative, safe beauty products with the quality you have come to expect and deserve,” Baijnath expressed.
He noted that the products are free of parabens and toxic ingredients, and are rich in collagen-boosting extracts and natural ingredients. In addition, it has been revealed that the Lotus Cosmetics line also includes brightening extracts such as bilberry extract, sugarcane extract, orange extract, lemon extract and sugar maple extract, which guarantee strengthening and moisturizing of the skin, and he application of healing and anti-aging properties.