Home Sports Hero CPL and iCare generate significant collection of recyclables
The Hero Caribbean Premier League’s (CPL) partnership with the Environmental Management Authority (EMA) iCARE Project proved a huge success during the 2019 tournament.
At the semi-final and final of this year’s event, at the Brian Lara Cricket Academy in Tarouba, 514 jumbo bags of mixed recycling were collected. This diverted substantial quantities of recyclables from the landfills.
It is a significant achievement, meeting iCARE’s objective of greening a large public event and helping CPL to become a more environmentally sustainable event.
In addition to these successful recycling efforts, iCARE staff demonstrated and shared with cricket enthusiasts the importance of and how to recycle household items.
Chris Watson, Head of Marketing for Hero CPL said: “The way that the specators at the final fully supported the recycling efforts was fantastic to see and we were very pleased to play our part in both diverting waste from landfill and also in raising awareness of how people can recycle their single use packaging. We hope to be able to do even more with this regard in the future.”
Hayden Romano, EMA’s Managing Director added: “that public response to recycling at the CPL tournament was another indicator of citizen’s readiness to “Make Recycling a Part of Our Culture”. The EMA hopes to see this momentum toward environmental stewardship continue, as we work together to ensure that the natural resources of Trinidad and Tobago are conscientiously preserved for generations to come”.