Local athletes to benefit from MVP Sport/Urban Life scholarships

Athletes who are from under\privileged communities across Guyana are set to benefit from scholarships offered by Urban Life and MVP Sports – a local retail store specialised in providing sport gear.
During the launching of the company’s new hybrid location at the Amazonian Mall, Providence, East Bank Demerara (EBD), proprietor Crystal Ramdeo related that giving back to Guyanese athletes has been their passion.
She stated that the company has been supporting local athletes with their studies abroad for some time. “For MVP Sports, we feel that it is our obligation to assist local athletes in being able to achieve their goals,” she said.

Ramdeo said for future campaigns, they will also be using the platform to bring awareness to, and tackle, domestic violence, which has been a troubling issue.
“This being a men store, is very important that we are able to bring awareness to this very important issue. One of the things that we will like to do, is to go into communities to underprivileged youths. We want to go into the harder-to-reach areas like along the East Coast, in Victoria, we want to be able to sponsor local athletes there and as far as we can reach,” she explained.
The businesswoman further stated that they would be assisting athletes with tuition and travel expenses once they are selected to study abroad. Thus far, 10 athletes are set to benefit from the scholarships over the next year.
“The initiative it has already started, so it does not have a time limit. It is something that will be ongoing,” Ramdeo explained.
Speaking on the issue of domestic violence, Ramdeo said the business would be targeting the men through seminars and other areas.
“It is very disheartening to see what has been happening in our country and what we would like to do is to really target the men…. through whatever other resources that we can assist… we have reached out to other Non-Governmental Organisations; I have reached out to the Ministry of Social Protection to see how we can assist…,” the businesswoman added.