West Indies rum producers to meet in Guyana

Rum producers from across the region will meet in Guyana from November 30 to December 1 to discuss challenges faced by the sector in a very competitive global environment.

The meeting which is organised by the industry body the West Indies Rum and Spirits Producers Association (WIRSPA), and hosted by Demerara Distillers Limited, is the first to be held in Guyana in over 30 years.

Demerara Distillers was a founding member of the association, whose formation dates back to the ’60s and is widely regarded as one of the most proactive private sector trade associations.

A critical issue for the industry will be the continuing negative impact of the cover-over subsidies which benefit competing brands from Puerto Rico and the USVI, in the US Market.

In April this year President David Granger called for Caricom to use its diplomatic resources to work to resolve this issue. More recently, Trade Ministers meeting in Guyana in mid-November agreed to continue to address the impact of the subsidies on the industry.

Despite these challenges, the sector as a whole continues to be a major contributor to the regional economy, with over US$550 million in annual export earnings and employing some 10,000 across the industry which comprises all of Caricom (including Haiti) as well as the Dominican Republic.

Chairman of Demerara Distillers Limited Komal Samaroo noted that the industry has transitioned from being bulk exporters to one in which branded value-added products are the focus.

“Looking at the industry today, what you will see is a diverse group of large and small producers with quality brands aimed at the premium and super-premium markets, both of which are growing strongly.”

The industry will also discuss pressing trade issues such as BREXIT and other market developments as well as technical issues of quality improvements, and waste treatment.

The establishment of geographical indications, as a strategy to combat increase in counterfeiting and passing off will also be discussed.

A highlight of the meeting will be the honouring of retired Chairman of DDL Dr Yesu Persaud who for several decades was a senior of WIRSPA and a chairman of the regional grouping.