DDL celebrates new 5-year CPL partnership with iconic Masters Rum
By Akeem Greene
Demerara Distillers Limited (DDL) and the Hero Caribbean Premier League (CPL) will be in partnership for another five years which makes their innings one that will go for at least 10 years.
In recognition of the fruitful partnership the company have added another brand to their long line of world renowned spirits, the Master Blender’s Special Edition Rum.
The announcement was made at a festive ceremony on Thursday evening at their Diamond, East Bank of Demerara office.
Speaking at the event which had in its audience several international dignitaries, Business Minster Dominic Gaskin, Director of Sport Christopher Jones and members of the Guyana Amazon Warriors, CPL’s Sponsorship Manager Dr. Wilkinson McLean expressed elation of the continued alliances with the company.
McLean disclosed that DDL has been in support of the league when it was just an idea and since then they have celebrated many moments both on and off the field.
DDL’s Chairman Komal Samaroo contended that the new agreement will have aided in taking the best of the Caribbean to the world.
Samaroo also stated, “Every bottle of Eldorado Rum is imbued with the rich heritage of centuries of rum crafting experience. We take great care to preserve, enrich and showcase the heritage and skill and craftsmanship that makes every bottle of El Dorado so unique. It is in this context that our relationship with CPL since its inauguration must be seen – richer and deeper with the passage of time”.
This Limited Release product is a blend of three rums that were specially selected by Master Blender Sharon Sue-Hang from three of DDL’s famous heritage stills.
The blend comprises a light rum from the French Savalle Still, a medium bodied spirit distilled by the Enmore Wooden Coffey Still (EHP Still) and a heavier-style distillate of the Port Mourant Double Wooden Pot. These rums were distilled in 2007 and laid down in oak barrels for 10 years to produce what Mrs. Sue-Hang describes as a “full bodied, well balanced sipper”.
The rum is presented in an elegant bottle which Mrs. Sue-Hang explained is similar to the shape of a cricket bat. A total of 5,000 bottles of this rum was produced for shipments globally.
Demerara Distillers Limited is known for their continued preservation and use of several heritage stills dating back to the 1700s. The French Savalle Still is the original four column metal still which was inherited from the 18th century Uitvlugt Estate on the West Coast of Demerara.
El Dorado is known for its unique aged rums including the El Dorado 3 year old, 5 year old, 8 year old, 12 year old, 15 year old, 21 year old and its limited release El Dorado 25 year old, which is produced in very small batches annually.
It also produces a Single Barrel range which comprises unblended rums from some of its unique heritage stills. These include the EHP, Port Mourant and the ICBU. More recently El Dorado has been delighting consumers with the release of several small batch special edition rums.