GFF hosts Concacaf-facilitated marketing workshop

The Guyana Football Federation (GFF) is hosting a two-day marketing workshop, which began on Saturday and is aimed at building capacity of its members to understand marketing, sports marketing, branding, and brand management towards sustainable corporate partnerships.
This event, being held at the Guyana Olympic Association (GoA) Building, Liliendaal, is being facilitated by Vijay Setlur, Concacaf’s Professional Football Development Instructor and Marketing Instructor at Schulich School of Business – York University.
In his opening remarks on the first day of the programme, President Wayne Forde urged the participants to maximize the opportunity as the Football fraternity seeks to build its brand: “The football brand has had its ups and downs in Guyana and it was with this consciousness, that we’ve taken the decision to not just help ourselves at the Federation but members to pay attention to the brand that you are responsible for and how it fits into the overall synergy of developing the game and professionalizing the sport in Guyana.”
Setlur, who has also conducted similar marketing workshops in three Concacaf nations – Dominican Republic, Suriname and Puerto Rico – said he was happy to contribute to the sport as “it’s great to be able to grow football in the Concacaf region.”
The workshop is being attended by representatives from elite clubs, Association Members and Regional Member Associations (RMA.)
Among the areas being addressed in the two-day event, which began today, are Introduction to Marketing and Sport Marketing, Developing A Marketing Plan, Sports Consumers and Consumer Engagement, Sports Brand Management, Sport Sponsorship Marketing and Social Media and Sport Marketing, Sport Marketing and Popular Culture.