Outliers Zone targets educating 11,000 households on financial strategy

With the aim of educating some 11,000 households in Guyana on how to break away from generational poverty and embark on a journey to being financially stable, Outliers Zone— a financial management training institute— is expanding its services countrywide as it launched its national financial literacy campaign on Friday.

The campaign, titled “Get money-smart Guyana”, is aiming to educate local households in order to end the usual paycheque-to-paycheque lifestyle and is expected to be activated through a series of workshops aimed at enabling adults, youths and children to be money-smart.
At the campaign launch on Friday, Outliers Zone Chief Executive Officer (CEO) Athalyah Yisrael shared what should be expected from the initiative and what it is intended to do.
“We found that when employees were exposed to this information, they were able to take action, immediate action, to improve it for their generation; hence the reason for launching this specific initiative that will be able to help 11,000 households in Guyana get clear on whether they are creating a legacy of bills or wills,” Yisrael asserted
On this note, the CEO divulged plans for the organisation’s first workshop, which is a part of its Get Money-smart Guyana campaign. According to Yisrael, this session is anticipated to help employees, among other things, to develop prudent habits in saving, investing, donating, spending and tithing.
“We will be taking our first step, specifically with a mega-employee money management workshop. This is set out to help 600 employees end that paycheque-to-paycheque lifestyle. So what we will be focusing on specifically is helping employees identify where they are….not just to identify, but understand, what they can do now to begin recreating that financial identity,” she stated.
The Mega-employee Money Management workshop is slated for November 3 at the Guyana Marriot Hotel under the theme “Mission Break Free: Ending the paycheque-to-paycheque life and taking control of your financial future now”, from 12:00h to 17:00h.
Additionally, the workshop is expected to roll out in Linden, Berbice and Essequibo, while the organisation seeks to also partner with the Government, banking and industry stakeholders, private and public sector to ensure that the campaign meets its 11,000 household goal.