GCB announces structural reforms and unveils new official logo

The Guyana Cricket Board (GCB) has unveiled a new official logo as part of a broad modernisation and transformation agenda aimed at strengthening governance, improving operational efficiency, embracing technology, and expanding cricket development across the country.
The announcement was made on Saturday, June 13, as the Board outlined a series of administrative, structural, and developmental reforms designed to modernise cricket administration and position the organisation to meet the demands of contemporary sport management. The logo launch forms part of a wider initiative being spearheaded by the Bissoondyal Singh-led administration, which has already begun implementing new systems and technologies to improve communication, planning, reporting, decision-making, and overall organisational effectiveness.
According to the Board, the transformation programme extends beyond a visual rebrand and reflects a renewed commitment to accountability, transparency, institutional discipline, and modern governance. Efforts are underway to improve internal controls, reporting mechanisms, documentation standards, administrative procedures, and operational workflows to create a more structured and responsive organisation.
As part of the restructuring process, the GCB has established a dedicated Cricket Operations Department to oversee the planning, coordination, execution, and evaluation of competitions, development programmes, tournaments, fixtures, and other cricket-related activities. The department is expected to strengthen coordination among national programmes, county competitions, coaching initiatives, youth development structures, and player preparation systems.
The Board has also created a Media Management Department aimed at improving communication, public relations, branding, digital content, media coordination, and public engagement. The department is expected to support a more professional and consistent communication strategy while improving the dissemination of information across official platforms.
Further strengthening its administrative framework, the GCB announced plans to introduce the positions of Chief Operations Officer and Chief Financial Officer. The Chief Operations Officer will be responsible for improving internal coordination, communication, and departmental efficiency, while the Chief Financial Officer will oversee financial planning, budgeting, compliance, reporting, and resource management. The Board said both positions will play key roles in enhancing accountability, operational oversight, and fiscal discipline.
The modernisation effort will also extend to the country’s three county boards – Essequibo, Demerara, and Berbice – which are expected to undergo a structured alignment process to ensure consistency with the national body’s new systems and procedures. Following consultations with stakeholders, the county boards will be guided through administrative, governance, financial, and developmental adjustments, including digitised record-keeping, strengthened internal controls, improved reporting mechanisms, and enhanced communication systems.
Technology and data-driven decision-making form a major component of the Board’s future plans. The GCB intends to develop a digitised database to assist with player tracking, performance monitoring, talent identification, and long-term cricket development. The Board believes the use of technology and artificial intelligence-supported platforms will improve planning, data management, programme evaluation, and the creation of a more organised pathway for young cricketers.
A significant aspect of the development strategy is the planned implementation of a Hinterland Cricket Development Programme. The initiative will be pursued in collaboration with the Ministry of Amerindian Affairs and the Ministry of Culture, Youth and Sport and aims to increase access to cricket opportunities in hinterland and riverine communities. The programme is intended to provide greater access to coaching, competition, equipment, exposure, and long-term player development opportunities for young people in remote areas.
The Board highlighted the progress already made in Indigenous cricket development, noting that since 2021, eighteen Indigenous cricketers from hinterland regions have represented their respective counties and subsequently gone on to represent Guyana. The GCB also credited the Essequibo Cricket Board, led by President Deleep Singh, for supporting the expansion of cricket activities in communities including Pomeroon, Moruca, Warapoka, Sebai, Barima-Waini, and other areas within the North West District.
Development efforts have also included the establishment of seven cricket academies and training hubs in Essequibo, along with the implementation of the Under-13 Inter-County Tournament. The Board said plans are in place to establish an additional eleven training centres across Demerara and Berbice as resources become available, further strengthening player development and talent identification systems nationwide.
At the grassroots level, the GCB continues to operate its Primary School Cricket Programme under the guidance of former West Indies Test cricketer and current ICC Match Official Reon King. Supported exclusively by Republic Bank Ltd, the programme is designed to introduce cricket to children at an early age while promoting participation, teamwork, discipline, and talent development.
The Board also announced plans to establish a Commercial and Marketing Arm to strengthen sponsorship acquisition, branding, revenue generation, and corporate partnerships. The initiative is expected to improve financial sustainability and provide greater support for national, county, youth, women’s, school, and community cricket programmes.