“No better place”

For decades, Guyana’s economic ambitions were constrained by limited opportunities, underinvestment, and the migration of talent. Today, with unprecedented economic growth and increasing international attention, Guyana has an opportunity to not only build roads, bridges and energy infrastructure but also to invest in something equally important: its people, culture and creative identity.
President Dr Irfaan Ali’s push to aggressively develop the country’s orange economy is, therefore, strategic, and it signals an understanding that modern economies are no longer built solely on extractive industries and physical infrastructure. Nations that succeed in the long term are those that transform their culture, creativity, heritage and talent into sustainable economic drivers.
The President’s vision for Guyana to become a regional hub for film, entertainment, sports and culture deserves strong support. His call to foreign investors during the recent US-Guyana Business Exchange Reception in Houston reflects a practical recognition that Guyana cannot afford to develop these sectors slowly or in isolation. If the country is to fully capitalise on the opportunities before it, partnerships, investment and international collaboration will be essential.
Importantly, Guyana possesses many of the ingredients necessary for a successful orange economy. Few countries can boast the kind of natural beauty, biodiversity and cultural diversity that Guyana offers. From the vast rainforest and savannahs to its rivers, mountains and Indigenous communities, Guyana presents an authentic and largely untapped setting for film, documentary and entertainment production.
The President is correct when he says there is “no better place” to produce survival-based programming or nature-focused entertainment. In a global media market increasingly searching for fresh locations and authentic storytelling, Guyana’s environment presents a competitive advantage. Countries around the world have transformed similar advantages into thriving industries that generate billions of dollars, create employment and boost tourism.
The example of Colombia cited by President Ali is particularly instructive, as that country’s entertainment sector has expanded dramatically over the past decade, contributing significantly to economic diversification and international branding. Guyana now has the opportunity to learn from such examples while building a uniquely Guyanese model that reflects its own culture and heritage.
The orange economy has the potential to unlock opportunities for thousands of Guyanese creatives who have historically struggled to find structured support or sustainable careers. Artists, musicians, writers, designers, filmmakers, photographers, performers and event organisers often operate on the margins of the formal economy despite their enormous talent and contributions to national culture.
The Government’s decision to allocate $3.7 billion in Budget 2026 for the Orange Economy initiative sends a strong signal that the creative sector is finally being treated as a serious economic pillar rather than a secondary activity. The establishment of a national multi-stakeholder taskforce and plans for countrywide consultations also demonstrate an inclusive approach that recognises the importance of broad participation.
The tourism sector also stands to benefit significantly as around the world, film and entertainment have become powerful tourism drivers. Countries and cities featured in major productions often experience surges in visitor arrivals as audiences seek to experience locations they have seen on screen. Guyana’s landscapes, wildlife and cultural festivals could become major attractions for international visitors if effectively marketed through global media exposure.
Additionally, a stronger orange economy can help preserve and promote Guyana’s cultural identity at a time of rapid modernisation. Economic growth often brings concerns about cultural erosion and the loss of national identity. However, investing in cultural industries provides an avenue to celebrate and protect Guyana’s heritage while simultaneously generating economic returns.
There is also an important geopolitical dimension to this strategy, as Guyana’s profile grows globally because of its oil wealth and economic expansion; cultural influence becomes increasingly important.
For too long, Guyana has been viewed primarily through the lens of its challenges. The development of a vibrant orange economy offers an opportunity to redefine the country’s image internationally.
Investments must translate into real opportunities, infrastructure and training for local talent. Equally important, Guyanese creatives must remain central beneficiaries of the industry’s expansion.
The orange economy means jobs, tourism, international influence, youth empowerment and national pride.