Hero Caribbean Premier League (CPL), in association with tournament title sponsor Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer, has launched an exciting initiative at this year’s CPL whereby fans who make the most imaginative effort to dress up to bring to life the “Biggest Party in Sport” can win a cash prize of US0 at every match.
The most colourful winner will be selected by the CPL commentary team at each game and the competition is open to fans of all ages.
CPL Commercial Director Jamie Stewart said: “We always celebrate the Man of the Match, but the “Hero Fan of the Match” competition brings back the focus to our fans which is ultimately what the CPL is all about. Have fun, dress up, make some noise and you could walk away with US0 in cash, courtesy of Hero MotoCorp, the motorcycle leader.”
The Hero CPL 2016 will be played between June 29 and August 7 at venues across seven territories – Barbados, Guyana, Jamaica, St Kitts & Nevis, St Lucia, Trinidad & Tobago, and Lauderhill, Florida in the USA.
Last year’s tournament attracted a global audience in excess of 90 million and this year it is set to be even bigger as fans across the world continue to be drawn to the high-quality action on the pitch and the unique party atmosphere off it.
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For the past 15 consecutive years, Hero MotoCorp has remained the world’s largest two-wheeler manufacturer in terms of unit volume sold by a single company in a calendar year. The company achieved a significant milestone recently with the inauguration of its world-class Hero Centre of Innovation and Technology (CIT) in the northern Indian state of Rajasthan. In financial year 2015-16, Hero sold over 6.63 million two-wheelers. The company currently sells its products in 30 countries across the world.
Hero MotoCorp has been associated with various disciplines of sports, including cricket, golf, field hockey and soccer for over two decades now. Hero MotoCorp has also had a long association with cricket in various capacities. The company was earlier one of the global partners of the International Cricket Council (ICC). The company was also the team sponsor of the Delhi Daredevils and later of the Mumbai Indians in the Indian Premier League (IPL).
Fourteen-time major winner Tiger Woods is Hero’s Global Corporate Partner. Hero is also a partner of the Tiger Woods Foundation and hosts the marquee Hero World Challenge golf tournament at Albany in The Bahamas, with participation from 18 top golfers in the world. (CPLT20)
