GTA, Tourism Guyana ink MoU to drive market demand

The Guyana Tourism Authority (GTA) has ventured into a partnership with local tourism promotion company Tourism Guyana via a Memorandum of Understanding (MoU) to showcase what the country has to offer for both locals and international travellers.
Through the agr

eement, which was signed on Thursday, the two organisations have agreed to share content, information and ideas, and align efforts to further improve the promotion of Guyana as a leading sustainable destination that offers world-class nature, culture and adventure experiences.
The GTA and Tourism Guyana have reached a common alliance to develop and promote sustainable tourism in Guyana through collaboration to maximise local socio-economic and conservation outcomes and improve the visitors’ and residents’ experiences,” the MoU stated.
Commenting on the new collaboration, GTA Director Brian Mullis stated, “We value our partnerships with all local influencers and we are pleased to add Tourism Guyana to our extended network of marketing partners. Though travel is not advised right now, we want to make sure that you can easily access inspiring images and stories, so when it’s safe to travel again, you know exactly where you want to go and what you want to do.”
Tourism Guyana is a branch of the Creative Marketing Company (CMC), which was launched in 2019 to provide a more aggressive and interactive approach to the traditional promotion of Destination Guyana. They operate primarily on social media and can be followed on the Tourism Guyana Facebook and Instagram pages.
“Tourism Guyana is creating a paradigm, shifting away from the traditional format travel magazines used to promote destinations locally; and place emphasis on offering Guyana’s first digital interactive magazine,” the release claimed.
Co-founder Lesa Fleming added that the company was seeking to bring new perspective on what Guyana has to offer.
“We want to bring a fresh, new concept of awareness to what Guyana’s 83,000 square miles has to offer. We are all about celebrating what makes Guyana an extraordinary destination from its food, entertainment and cultural diversity to its history, host communities and unique activity offers and attractions – which is what tourism in Guyana encompasses. Our concept is all-inclusive, catering to the Diaspora, those in Guyana, and international travellers alike. We want people to understand that while Guyana is an attractive destination for international tourism, domestic tourism is a very important part of the sector.”
The GTA is described as a semi-autonomous governmental organisation responsible for developing and promoting sustainable tourism in Guyana through collaboration with sister agencies and the tourism Private Sector in order to maximise local socio-economic and conservation outcomes and improve travellers’ experiences.